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Podcasts

Full transcript of the death of training podcast

00:00 Alan Pringle: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In Episode 12, we discussed the Death of Training. 20 years ago, we offered public and private training classes on a regular basis. Today, most companies will not pay for tools training. Instead, they farm out tasks to expert contractors. Hi, everybody. I’m Alan Pringle. I am Chief Operating Officer at Scriptorium and I’m here with Sarah O’Keefe.

Sarah O'Keefe
August 31, 2017
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Podcasts

The death of training (podcast)

In this podcast, Alan Pringle and Sarah O’Keefe discuss the shift in training priorities. In the past, companies would train employees to avoid dependence on Evil Outside Contractors. Today, companies don’t want to invest in training their employees (“They might leave!”), so instead they farm out specialized tasks to expert contractors.

Sarah O'Keefe
August 31, 2017
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Podcasts

Highly designed content (podcast)

Highly designed content uses presentation to call its audience’s attention to the most important information. This kind of content requires more attention to detail and exceptions to the standard layout than content with a purely functional design. In this podcast, we discuss strategies for producing highly designed content and solutions for exerting more control over your design in a publishing environment with automated formatting.

Gretyl Kinsey
July 20, 2017
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Podcasts Structured content

Full transcript of 20 years of content strategy

00:00 Announcer: This is the Content Strategy Experts podcast produced by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.

00:13 Bill Swallow: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. In episode eight we consider how the industry has changed over the past 20 years. Welcome, this is Bill Swallow from Scriptorium Publishing. I am here with Sarah O’Keefe, who is the founder and CEO.

Sarah O'Keefe
July 6, 2017
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White papers

The age of accountability: Unifying marketing and technical content with Adobe Experience Manager

Coauthored by Sarah O’Keefe and Gretyl Kinsey

Commissioned by Adobe Systems, Inc. (What does this mean?)

Organizations can no longer funnel people into convenient pre-sales and post-sales categories. They need to align their content creation efforts for marketing and technical content. Adobe offers a solution that allows for creation of structured technical content (DITA) and less structured marketing content in a single repository.

Sarah O'Keefe
May 8, 2017
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DITA DITA XML—authors Structured content White papers

Structured authoring and XML

Coauthored by Sarah O’Keefe and Alan Pringle

First published in 2001.

Structured authoring and XML represent a significant paradigm shift in content creation. Implementing structured authoring with XML allows organizations to enforce content organization requirements. The addition of hierarchy and metadata to content improves reuse and content management. These benefits, however, must be weighed against the effort required to implement a structured authoring approach. The business case is compelling for larger writing organizations; they will be the first to adopt structured authoring. Over time, improvements in available tools will reduce the cost of implementing structured authoring and make it affordable for smaller organizations.

Sarah O'Keefe
April 12, 2017
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Case studies

Content interoperability

What if DITA could lead to better care for people with cancer? This case study shows how Scriptorium and Heretto (formerly easyDITA) worked with the American Joint Committee on Cancer (AJCC) to help give doctors faster, more targeted access to cancer staging information.

Gretyl Kinsey
February 20, 2017
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