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Podcasts

The true cost of quick fixes (podcast, part 2)

In episode 79 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion and talk about solutions to quick fixes.

“A big part of your content strategy should be how requests come in, how the timelines are built, and what you’re responding to and how you’re responding to them in the first place.”

—Bill Swallow

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Podcasts

The true cost of quick fixes (podcast, part 1)

In episode 78 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about the true cost of quick fixes in your content strategy.

“Even if a quick fix might save you some time or a little bit of upfront cost or upfront effort on planning, it’s almost always going to add costs in the long run.”

—Gretyl Kinsey

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Podcasts

Moving to structured content: Expectations vs. reality (podcast)

In episode 76 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle talk about expectations versus realities of tools when moving to smart structured content.

“You can have different people using different tools and still pour all of the content into the single content management system. People connect to it differently based on the authoring tool that they prefer, and what works best for them.”

—Alan Pringle

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Webinar

Taxonomy planning (webinar)

Bill Swallow and Gretyl Kinsey share some of the most important steps to take when planning for your taxonomy in The Content Strategy Experts Webcast.

“When starting with a taxonomy, never start with a blank slate, because chances are somebody has done something already.”

—Bill Swallow

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Podcasts

The benefits of a taxonomy (podcast, part 2)

In episode 74 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate continue their discussion about the benefits of establishing a taxonomy.

“Communicate with the stakeholders. Don’t just get their input and then go away. Communicate all along what you’re doing and identify your benefits.”

—Simon Bate

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