With 2011 waning, people are contemplating what 2012 will bring for technical communication. Our profession is changing rapidly, so intelligent conversations about the future of tech comm are essential.
All that smart talk has absolutely nothing to do with this post.
Simple answers are appealing and are easy to remember. [Refrain from gratuitous political joke here, mostly.] But the real world is full of complex issues that are not easily reduced to soundbites. This also applies to technical communication and XML adoption.
You know you’ve had a bad travel week when you cannot wait to compose the complaint letter to the airline. But sandwiched between flight problems, I had a great time in Wiesbaden at tekom/tcworld 2011.
My 2011 predictions post included a brief mention of curation analytics. This week, we have news from MindTouch that supports my thought that accountability in technical communication will increase.
Technical communication is in the midst of a huge transition from a craft/artisan model to an engineering model. Our consultants are the vanguard of this transition, and as a result, we are experiencing significant challenges in finding new employees.
This morning, I was among the many who received an email from Netflix CEO Reed Hastings. He was responding to criticisms that Netflix “lacked respect and humility in the way [the company] announced the separation of DVD and streaming and the price changes.”
Over the weekend, a friend showed me an episode of a reality show that featured some commentary by a “style expert.” This expert offered his advice while dressed in an outfit that would work well as a costume in a production of Oliver Twist (and that’s being charitable).
I’m having some trouble with the idea of “extending DITA” outside the world of technical communication. DITA is obviously important in the right environment, but should we be advocating the use of DITA for more and more content?
This article was originally published in STC Intercom in March of 2011.
A standards-based workflow is challenging. This article discusses the issues with DITA (an XML standard for technical communication content) and XSL-FO (Extensible Stylesheet Language Formatting Objects, a standard used to create PDF from XML (http://www.w3.org/standards/xml/publishing).
At the 2011 North Carolina Technology Association annual meeting, Gartner analyst Michael Smith discussed how IT needs to show business value or risk being marginalized within an organization.
