Uber, disruption, and content strategy
I used Uber and lived to tell the tale. And I found a lesson for content strategy in my rides to and from the airport in San Francisco.
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Money and technology are not a content strategy
Having the budget to buy new technology isn’t the same as having a content strategy. Case in point: the US government has spent billions on electronic medical record (EMR) systems that can’t communicate with each other.
Breaking down content silos: expectation vs. reality
You’re probably hearing it more and more: silos are bad for your business. They discourage collaboration, lead to duplication and inconsistency, and prevent you from delivering a unified content experience to your customers. But what really happens when you try to break them down?
Going global: the demand for intelligent content
Companies experience their greatest growing pains when expanding business to global markets. It’s an exciting time but can also be a rude awakening as differing local requirements emerge for both product and content.
On the content side, keeping all of these requirements in check can be a daunting task. Proper planning and execution is critical for meeting these requirements and delivery dates, and for keeping your sanity.
Buyer’s guide to CCMS evaluation and selection
“What CCMS should we buy?”
It’s a common question with no easy answer. This article provides a roadmap for CCMS evaluation and selection.
First, a few definitions. A CCMS (component content management system) is different from a CMS (content management system). You need a CCMS to manage chunks of information, such as reusable warnings, topics, or other small bits of information that are then assembled into larger documents. A CMS is for managing the results, like white papers, user manuals, and other documents.
