Are your content development processes manual, inconsistent, or unable to scale up to meet larger demands? If so, you may be ready to look into a smart content solution. Smart content — or content that’s semantically structured, modular, and flexible — can help increase efficiency in content production.
With the holidays coming up, people start thinking about food and planning meals. The approach you take when preparing a holiday meal has a lot of similarities to a content strategy project.
In episode 84 of The Content Strategy Experts podcast, Sarah O’Keefe talks with Val Swisher of Content Rules about why companies fail and how to succeed at delivering personalized experiences at scale.
“It all has to be completely standardized in order to be successful. There have to be small, individual, standardized chunks of content that are devoid of format that can be mixed and matched. Then the output can be personalized to the person who asked for it and sent to them at that moment in time.”
—Val Swisher
In episode 83 of The Content Strategy Experts podcast, Gretyl Kinsey and Jake Campbell talk about the next generation of DITA. What happens when you need to update your existing DITA structure?
“When you’re building everything out the first time around, you can do as much user acceptance testing as you want—but the best user acceptance testing is going to be live testing.”
—Jake Campbell
In a content strategy project, it’s important to be aware of the monsters lurking in the shadows and waiting to pounce on your project. Here are the gruesome details:
