More customers are demanding personalized content, and your organization needs a plan to deliver it. But where do you start? How do you assess where personalization should fit into your content lifecycle? How do you coordinate your efforts to ensure that personalization is consistent across the enterprise? This white paper explains what steps you can take to execute a successful personalization strategy.
In episode 110 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe continue their discussion about executives as important stakeholders in your content operations.
“You need to understand how decisions in your organization are made and where the real power is.”
– Sarah O’Keefe
Scriptorium was founded in 1997, which makes 2022 our 25th anniversary year. A lot has changed since 1997, but our overall focus remains the same. From the beginning, we have offered services at the intersection of content, publishing, and technology.
In episode 109 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe return to the occasional series about stakeholders and content operations projects. In this episode, they talk about executives as important stakeholders in your content operations.
“An executive wants to know how a tool is going to solve business problems and support company goals. They don’t care about the widgets and what they do. They want to know about business problems being solved.”
– Alan Pringle
You’ve finished putting together your content strategy and have approval to move forward. It’s time to build out content operations. What does this mean? And how do you ensure success?
