Transitioning from content strategy to content ops
You’ve finished putting together your content strategy and have approval to move forward. It’s time to build out content operations. What does this mean? And how do you ensure success?
Content operations (content ops)
Content operations refers to the system your organization uses to develop, deploy, and deliver high-value content. Practically, this means the people, processes, and technologies that make your content strategy a reality.
As you build out content operations, keep change management in mind.
A good content strategy will have some wiggle room built in. It’s inevitable that something will change during your project. Perhaps project funding has to be divided between two fiscal years. This may mean that you have a couple of months between the content strategy work and starting to build out content operations.
If you’ve incorporated flexibility into your plan, a few bumps along the way won’t completely throw your project off track.
Balancing existing work
Building your content operations takes time. But that doesn’t mean that all of the existing work at your company comes to a halt. It’s important to keep track of your regular responsibilities and ensure that existing and project deadlines are being met.
Account for individual responsibilities in your plan and set time aside for completing regular work. Once you’ve done this, you can divide and conquer the project work among your team.
Need help with the transition between content strategy and content ops? Contact us.