Greatest hits for your listening content strategy pleasure
Transitioning to new publishing processes? Release your greatest hits collection first!
Author: Alan Pringle
“You don’t own me—or your content!”: the motivated consumer’s mantra
I love Downton Abbey. I love my Honda Fit.
And I will consume content about those things—even when their creators would prefer I not.
Are you ready to rumble for your content strategy?
If you can’t handle some rough-and-tumble adversity, you are not ready to manage the implementation of a new content strategy.
Impressions of the tcworld conference from a jet-lagged mind
BIG.
That’s my first impression of the tcworld conference, from which I just returned. I’m still jet-lagged from my trip, but I wanted to briefly share my experiences with those—especially from the US—who are considering attending in the future.
Help this first-time tcworld attendee, please!
Whew! I’m just back from the excellent LavaCon event in Portland. I have (mostly) recovered from that trip, so now I’m focusing on the upcoming tcworld conference in Wiesbaden, Germany. And I need your help!
How the “we-meeting” kills good tech comm
Does this sound familiar?
One reason for lack of accountability is the we-meeting. You know the one: “We need a new process for handling customer service issues.” Lots of discussion follows, but no clear direction is given, nor is any responsibility taken.
Bruce Clarke (The View from HR column) referencing consultant Kathleen Kelly
Blemished—but better—tech comm?
Consumers’ demand for perfect things drives a lot of pesticide use….Ninety percent of pesticide use in apple crops is to get the last five percent of quality of the fruit.
Avoiding buyer’s remorse: techcomm tools edition
Yes, you can call me overly cautious.
Before making a purchase, I will research the you-know-what out of the item. If it’s a big purchase, I’ll hire a professional to help me make my decision (particularly when it comes to real estate). I’d rather part with a bit more cash than get angry with myself later for a bad purchase.
“No PDF for you!” The destructive power of arrogant thinking
I love it when an offhand remark on Twitter turns into a smart conversation.
