From soccer balls to content strategy: the kick of change resistance
Your content strategy can learn a lot from soccer ball manufacturing plants in Sialkot, Pakistan.
Your content strategy can learn a lot from soccer ball manufacturing plants in Sialkot, Pakistan.
For his 1959 horror movie The Tingler, director/producer William Castle had movie theater seats rigged with buzzers to scare moviegoers during a scene when the Tingler creature is loose in a theater. Patrons in those seats probably didn’t enjoy the jolt—or making a spectacle of themselves because of the Tingler’s “attack.”
Quick! What’s the first thing you think about when you want to change your content strategy (the way you produce and distribute content)? If your answer is “tools,” you’re in good company.
Transitioning to new publishing processes? Release your greatest hits collection first!
I love Downton Abbey. I love my Honda Fit.
And I will consume content about those things—even when their creators would prefer I not.
If you can’t handle some rough-and-tumble adversity, you are not ready to manage the implementation of a new content strategy.
BIG.
That’s my first impression of the tcworld conference, from which I just returned. I’m still jet-lagged from my trip, but I wanted to briefly share my experiences with those—especially from the US—who are considering attending in the future.
Whew! I’m just back from the excellent LavaCon event in Portland. I have (mostly) recovered from that trip, so now I’m focusing on the upcoming tcworld conference in Wiesbaden, Germany. And I need your help!
Does this sound familiar?
One reason for lack of accountability is the we-meeting. You know the one: “We need a new process for handling customer service issues.” Lots of discussion follows, but no clear direction is given, nor is any responsibility taken.
Bruce Clarke (The View from HR column) referencing consultant Kathleen Kelly