Thinking about migrating unstructured content to XML? Take a hard look at your existing desktop publishing workflow. The maturity of your DTP process will have a big impact on a move to XML.
Following a template-based DTP workflow is not just about implementing best-practice processes. Templates make a potential move to XML less expensive and painful.
In this recorded webcast, learn about three cases studies that show how companies balance standardization and creativity in XML publishing.
You have a content strategy plan. Management has agreed to fund implementation. Time for the happy dance, right?
A little celebration is in order. But you still have to prove your new strategy will work in the real world. Showing early success with an “easy win” during implementation will give you momentum.
Delight is the difference between what you and your team cost, and the revenue you directly (or indirectly) produce (or protect). This concept is as important to charities as hedge funds.
You may not think that “delighting” customers is part of your content creation responsibilities. But when customer delight is defined in terms of revenue and costs, it suddenly becomes a critical part of your job.
In lean management, a concrete head is someone resistant to change. In my years working on content strategy projects, I have noticed many people are resistant to changing how they develop and distribute content—sometimes without even knowing it.
Do you need a content strategy consultant? If the following signs are uncomfortably familiar to you, the answer is yes:
Balancing the standardization of structured content against creative requirements is not just about formatting. When companies choose an XML standard, such as DITA or DocBook, they must evaluate whether to use the default structure or modify it to better fit requirements. The discussion about such changes is a creative process itself. When should a company change default structures?
Automated PDF formatting works well for technical communication. But what about highly designed content for printed books? How can companies enable flexibility in print/PDF layouts generated from structured content?
It is a common stereotype that an XML workflow for content is rigid, unbending, and free of creativity.
Let’s wrap up 2015 with a look back at popular posts from the year.
Scriptorium wishes you the best for 2016!
