Author: Alan Pringle

Managing DITA projects: Five keys to success

Executive summary

You just completed a content strategy analysis. Your analysis concludes that the Darwin Information Typing Architecture (DITA) XML standard will provide a great framework for your company’s content. You are ready to set up a DITA system, but where do you start?

Implementing DITA is not just a matter of picking tools. In fact, software selection is usually the easiest part of a DITA project. This white paper describes best practices for five critical facets of a DITA project.

Alan Pringle

November 12, 2018

Podcast

Content strategy failure podcast

In episode 37 of the Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe teach you how to ensure your content strategy fails. From experience, they give examples of exactly what makes a content strategy unsuccessful.

Alan Pringle

October 8, 2018

Content strategy

Get that content strategy funding: show them the money

When you ask management to fund your content strategy initiative, you need to show them the money.

Alan Pringle

August 20, 2018

white Scriptorium owl on a blue background

Podcast transcript

Full transcript of DITA is everywhere podcast

Alan Pringle: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 31, we discuss use cases for the DITA standard and how its adoption has spread beyond product content. What industries are using DITA and for what kinds of content?

Alan Pringle

July 3, 2018

Podcast

DITA is everywhere podcast

In this podcast, Alan Pringle and Bill Swallow discuss various industries adopting the DITA standard and what kinds of content they produce.

Alan Pringle

July 2, 2018

Podcast

Podcast: content strategy and management consulting

Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss the connections between content strategy and management consulting.

Alan Pringle

May 14, 2018

Content strategy

Content strategy proof of concept: don’t forget training

A proof-of-concept phase is often the key to unlocking the budget for an entire content strategy project. When defining the scope and goals for a proof of concept, don’t forget your team will still need training.

Alan Pringle

April 23, 2018

Podcast

Content strategy pitfalls podcast: tools

The first in an occasional series on how to avoid pitfalls in your content strategy.

In this podcast, Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss how to dodge tool-related traps in your content strategy.

Alan Pringle

March 26, 2018

Content strategy Localization

Content strategy commandment: Know thy audience

A misfire by a German grocery chain entering the US market reminds me of a very important content strategy commandment: Know thy audience.

Alan Pringle

February 12, 2018

Content strategy

Content strategy contingency plans

When winter weather makes commuting to Scriptorium’s NC office difficult, we work from home. We have set up a cloud-based infrastructure to support remote employees (hello, Bill Swallow!), and it works well for the rest of us during weather events and business travel.

Alan Pringle

January 22, 2018

Author: Alan Pringle

Managing DITA projects: Five keys to success

Executive summary

Content strategy failure podcast

Get that content strategy funding: show them the money

Full transcript of DITA is everywhere podcast

DITA is everywhere podcast

Podcast: content strategy and management consulting

Content strategy proof of concept: don’t forget training

Content strategy pitfalls podcast: tools

Content strategy commandment: Know thy audience

Content strategy contingency plans

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