In lean management, a concrete head is someone resistant to change. In my years working on content strategy projects, I have noticed many people are resistant to changing how they develop and distribute content—sometimes without even knowing it.
Do you need a content strategy consultant? If the following signs are uncomfortably familiar to you, the answer is yes: You have contradictory content across departments. Customers get frustrated when the specifications in product literature don’t match what’s in the sales content they read earlier. … Read More
Balancing the standardization of structured content against creative requirements is not just about formatting. When companies choose an XML standard, such as DITA or DocBook, they must evaluate whether to use the default structure or modify it to better fit requirements. The discussion about such … Read More
Let’s wrap up 2015 with a look back at popular posts from the year. Scriptorium wishes you the best for 2016!
Content creation should no longer be the exclusive domain of full-time writers. Employees in other departments can offer valuable information that your company’s content should capture. Where can you find these part-time contributors?
When you travel, do people ask you for directions and address you as if you live in the area? I’ve had that happen a few times, and friends and colleagues have shared similar experiences. You may not stand out as an obvious tourist on your … Read More
We’re about to begin the last quarter of 2015, and that means CONFERENCES. Scriptorium is attending many tech comm and content strategy events. Will we see you at these conferences?
Thanks to everyone who has signed up for LearningDITA.com and taken the free Introduction to DITA course. The introductory course offers a high-level overview of DITA. Want a deeper dive into the DITA information types (concept, topic, reference, and glossary)? Today, we are releasing our … Read More