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Author: Christine Cuellar

Content operations

Collaborate with a content strategist to transform content operations

Does any of this sound familiar? 

  • Content production is taking too long, delaying product launches, business expansion, and growth into global markets. Every minute of delay costs your company—big time. 
  • Short-term fixes have evolved into long-term problems, creating technical debt, process inefficiencies, and more. 
  • Your content team is running on “emergency mode.” 

It’s time for a new way of managing content. Here’s how a content strategist can help you create successful content operations.

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Content strategy Localization Podcast Podcast transcript

Accelerate global growth with a content localization strategy

In episode 170 of The Content Strategy Experts podcast, Bill Swallow and Christine Cuellar dive into the world of content localization strategy. Learn about the obstacles organizations face from initial planning to implementation, when and how organizations should consider localization, localization trends, and more.

Localization is generally a key business driver. Are you positioning your products, services, what have you for one market, one language, and that’s all? Are you looking at diversifying that? Are you looking to expand into foreign markets? Are you looking to hit multilingual people in the same market? All of those factors. Ideally as a company, you’re looking at this from the beginning as part of your business strategy.

— Bill Swallow

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Case study Content operations

Your tech expertise + our CCMS knowledge = replatforming success

Is your team skilled in navigating your current CCMS, but unfamiliar with the system you plan to adopt? During a recent replatforming project, we worked with a team of in-house experts to build out a new CCMS. The combination of their domain expertise and our replatforming experience was a big success. The client is now self-sufficient and thriving in their new CCMS environment.

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Content operations Content strategy

What does it all mean?! Foundations of an enterprise content strategy

In the wide world of content, we’ve got a lot of terms. Some may be new to you, and others have contested definitions, which makes clear communication—typically our bread and butter—a challenge. If you’re exploring efficiency in your organization’s content processes, this post clarifies the foundational concepts of an enterprise content strategy.

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Content strategy Podcast Podcast transcript

Brewing a better content strategy through single sourcing (podcast)

In episode 162 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the benefits of single sourcing as part of your content strategy through the example of two things they love: coffee and beer.

“We know companies that have moved away from a do-it-yourself approach because they had maybe two or three different people putting in half to almost full-time work on the publishing system and not on other facets of the company’s core business or the writing. They were simply there to keep everything working. It just blows my mind that on a scale where you have hundreds of writers contributing content, you are saying, Okay, you three people are going to be solely responsible for keeping this thing up and running so that they can produce their content, rather than having a system that’s designed to keep itself up and running.

— Bill Swallow

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