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Author: Sarah O'Keefe

Podcast

Potluck strategy podcast

In episode 40 of the Content strategy experts podcast, Sarah O’Keefe, Bill Swallow, and Gretyl Kinsey create a food-themed facade for content strategy. Abundant potluck metaphors illustrate some of the most important content strategy decisions.

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Podcast transcript

Full transcript of Battling content strategy inertia podcast

Sarah O’Keefe: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 34 of this podcast, we talk about inertia. It’s August, so here we are in the dog days of summer in North Carolina. It’s hot and humid, and doing absolutely nothing seems like pretty much the best and only strategy right now. That got us thinking about inertia in content strategy. It takes a big push to get a content strategy project moving, and a lot of times, do nothing seems like a much safer strategy than actually taking action and doing something. But of course, the choice to do nothing is, itself, a decision, and may lead to sunburn if you just stay out there too long.

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Podcast transcript

Full transcript of Content strategy across the enterprise podcast

Sarah O’Keefe: Welcome to the Content Strategy Expert Podcast brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 24 we interview Alyssa Fox. Alyssa is a content strategist based in Houston, Texas with a strong background in techcomm management who is now moving into marketing roles. This puts her in a unique position to observe the change and the convergence in those two industries.

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