Battling content strategy inertia podcast
In this podcast, Sarah O’Keefe and Alan Pringle discuss inertia. How do you build enough momentum for big content strategy changes?
In this podcast, Sarah O’Keefe and Alan Pringle discuss inertia. How do you build enough momentum for big content strategy changes?
Nested content is one of the biggest differences between structured and unstructured content.
I usually sleep quite well, but every once in a while, sleep eludes me for no apparent reason. So there I am at 2 a.m., awake. Here are some of the things that keep my mind spinning:
The term single-sourcing is too simplistic to describe today’s content creation environments.
Sarah O’Keefe: Welcome to the Content Strategy Expert Podcast brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 24 we interview Alyssa Fox. Alyssa is a content strategist based in Houston, Texas with a strong background in techcomm management who is now moving into marketing roles. This puts her in a unique position to observe the change and the convergence in those two industries.
In this podcast, we interview Alyssa Fox about aligning content strategy across marketing and technical communication and discuss her leadership role in the Society for Technical Communication.
00:01 Gretyl Kinsey: Welcome to the Content Strategy Experts Podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 22, we talk about content strategy and more with Ed Marsh of the Content Content Podcast.
The product content lifecycle should result in information that is traceable–each data point in a document should point back to a database or another information source from which the data point was derived.
But unfortunately, we are not there yet.
00:00 Sarah O’Keefe: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way.
In episode 21 of this podcast, we wonder, is Google Translate good enough? Hi everyone, I’m Sarah O’Keefe. I am hosting this episode and I am here to talk with Bill Swallow. Hey Bill.
Bill Swallow discusses the possibilities and the limitations of machine translation tools such as Google Translate.
When is Google Translate good enough and when do you need professional (human) translation?