In episode 139 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Keith Anderson dive into their experiences with structured content, DITA, and user content.
“My definition of context is anything that affects the cognitive processing of information. […] So, whether you’re consuming information by reading or listening, there are so many factors that affect how you process the context of the content.”
When you start looking at your content lifecycle and the content systems needed to support it, you’re going to end up with a decision between buying a suite of products from a single supplier or piecing together your environment with individual components.
That made me think about baking a cake. Perhaps this merits further explanation.
In episode 137 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Larry Swanson talk about the fragmentation of content over the past 30 years, from the delivery of books to UX writing.
“What are the changes that this fragmentation has introduced from a business or an economic point of view? One is the notion that we’re all publishers now. This is where the whole field of content marketing comes from — this notion that it’s a better way to promote yourself if you demonstrate expertise around what you’re doing.”
In episode 134 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Jodi Shimp talk about the role of content strategy in UX teams.
There is interest and excitement building around the potential of knowledge graphs (“interlinked descriptions of entities [that] also encod[e] the semantics”) to drive content operations. I believe that knowledge graphs and content management systems (CMSs) that sit on top of knowledge graphs have a critical part to play, but I also have some concerns.
We had an amazing lineup of guests and topics on our podcast in 2022. Here are some short highlights to help you figure out which episodes you might want to catch up on (the links take you to the individual episodes, where you will find the transcript and a link to the audio file).
In episode 133 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Carrie Hane of Sanity talk about headless CMSs.
If your organization isn’t already going down this route, it will probably go there soon. Whenever it’s time to get a new CMS or change hosts. It’s usually triggered on the IT side to switch to it. But like I said, the developers love the flexibility and ease of this decoupled tool. Yeah, it’s really technology driven, but it’s a real opportunity for everyone in an organization to rethink how they’re creating and using content.
—Carrie Hane
In episode 131 of The Content Strategy Experts podcast, Sarah O’Keefe and guest Keith Schengili-Roberts discuss the techcomm job market.
Most of the jobs I see are industry experience … is helpful. Medical device is very helpful. PS, we’d love it if you had these tools. It’s common not to require the tools. It’s common to require domain knowledge and then say tools are a nice-to-have or a strongly preferred, but not an absolute requirement.
—Keith Schengili-Roberts
In episode 128 of The Content Strategy Experts podcast, Sarah O’Keefe talks with guest Chip Gettinger of RWS about why companies are replatforming structured content by moving it into a new component content management system (CCMS).
I find there’s some business change that’s happened to spark this replatforming. One is mergers and acquisitions, where two companies get together, there are two CCMSs, and one basically is chosen.
—Chip Gettinger, RWS
Setting up an efficient factory requires planning. Where do you put the building? How will you bring in raw materials? How does work flow along the assembly line and how can you optimize the work? Given that my expertise in actual factory operations is limited to Factorio, it’s probably best to set that analogy aside and refocus on a digital equivalent—the systems that make up your content operations.
