In this episode of our Let’s Talk ContentOps! webinar series, Scriptorium principals Sarah O’Keefe (CEO), Alan Pringle (COO), and Bill Swallow (Director of Operations) provide practical insights on the future of content operations. They’ll deliver sunny predictions, warn of upcoming storms, and equip you to weather unprecedented fronts in the content industry.
In episode 169 of The Content Strategy Experts podcast, Sarah O’Keefe and special guest Sebastian Göttel of Quanos engage in a captivating conversation on generative AI and its impact on technical documentation. To bring these concepts to life, this English version of the podcast was created with the support of AI transcription and translation tools!
Sarah O’Keefe: So what does AI have to do with poems?
Sebastian Göttel: You often have the impression that AI creates knowledge; that is, creates information out of nothing. And the question is, is that really the case? I think it is quite normal for German scholars to not only look at the text at hand, but also to read between the lines and allow the cultural subtext to flow. From the perspective of scholars of German literature, generative AI actually only interprets or reconstructs information that already exists. Maybe it’s hidden, only implicitly hinted at. But this then becomes visible through the AI.
Folge 169 ist auf Englisch und Deutsch verfügbar. Da unser Gast Sebastian Göttel sich im deutschsprachigen Raum mit KI beschäftigt, kam die Idee, diesen Podcast auf Deutsch zu erstellen. Die englische Version wurde dann mit KI-Unterstützung zusammengebastelt.
Sarah O’Keefe: Was hat die generative KI mit Gedichtinterpretationen zu tun?
Sebastian Göttel: Ja, nun, also oft hat man da ja den Eindruck, dass KI das Wissen schöpft, also Informationen aus dem Nichts erschafft. Und da ist die Frage, ist das denn wirklich so? Denn für die Germanisten ist es, glaube ich, schon eher normal, nicht nur den vorliegenden Text anzuschauen, sondern auch zwischen den Zeilen zu lesen, den kulturellen Subtext einfließen zu lassen. Und aus dem Blickwinkel der Germanisten, interpretiert oder rekonstruiert generative KI eigentlich nur Informationen, die schon vorhanden ist. Möglicherweise ist die verborgen, nur implizit angedeutet. Aber die wird durch die KI dann sichtbar.
In episode 168 of The Content Strategy Experts podcast, Sarah O’Keefe and special guest Leslie Farinella, Chief Strategy Officer at Xyleme, discuss the challenges facing content operations for learning content, insights for navigating information silos, and recommendations for successful enterprise-wide collaboration.
Why do we still have these silos of content? Back to what you said, Sarah, if we’re thinking about the learner experience, the learner doesn’t distinguish between classroom, e-learning, looking something up, or going to technical documentation. They just know, “I gotta get my job done. I need to perform. I need to know what I’m doing.”
— Leslie Farinella
In episode 167 of The Content Strategy Experts Podcast, Sarah O’Keefe, Alan Pringle, and Bill Swallow discuss the difficulties organizations encounter when they try to create a unified content experience for their end users.
AP: Technical content, your tech content or product content, wants to convey knowledge so the user or reader can do whatever thing that they need to do. Learning content is about improving performance. And with your knowledge base content, it’s when, “I need to solve this very specific problem.” So those are the distinctions that I see among those three types.
SO: Okay, and from a customer point of view, what does this mean?
AP: Well, in reality, I don’t think the customers care. They want the information available, and they want it in the formats they want it in. And also, they want the right information so they can either get that thing done, improve their performance, or solve a specific problem.
In this episode of our Let’s talk ContentOps! webinar series, Pam Noreault, Principal Information Architect at Ellucian, and Sarah O’Keefe, CEO of Scriptorium, discuss the dynamics of authoring teams whose tools are controlled by IT or third-party SaaS ecosystems.
For your customers to effectively use your products and services, it’s critical that your enabling content is fully integrated across content types.
In episode 165 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Patrick Bosek of Heretto discuss how the role of customer self service is evolving in the age of AI.
I think that this comes back to the same thing that it came back to at every technological shift, which is more about being ready with your content than it is about having your content in the perfect format, system, set of technologies, or whatever it may be. The first thing that I think either of us will say, and a lot of people in the industry will tell you, is that you need to structure your content.
— Patrick Bosek
In this episode of our Let’s talk ContentOps! webinar series, Scriptorium CEO Sarah O’Keefe and special guest Megan Gilhooly, Sr. Director Self-Help and Content Strategy at Reltio, explore how to successfully integrate AI into your content operations. They discuss how to use AI as a tool, how to create content that an AI can successfully consume, and how the role of the writer will shift in a GenAI world.
In this webinar, you’ll learn
Companies want to hear that AI will automate all the things and therefore, it’s going to be So Easy. But unfortunately, we have the Iron Law of Life:
YOLO = GIGO
