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Author: ScriptoriumTech

Content strategy

Establishing content governance

Content governance is a formal system of checks and balances that regulates your content development. Project success depends on clearly defined roles and responsibilities of everyone involved in the content development process. So how do you get buy-in? And what’s involved in putting a content governance plan together? 

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Webinar

Unifying customer experience with enterprise content strategy (webinar)

Does your website include content from multiple departments? If so, you need an enterprise content strategy rather than a departmental strategy. Enterprise content strategy addresses each content type as part of the overall user experience.

In this presentation, Elizabeth Patterson explores how to build a holistic content strategy across your customer-facing content groups.

“Your content needs to be searchable, it needs to be consistent, and prospects need to be able to find it efficiently.”

—Elizabeth Patterson

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Podcast Podcast transcript

How to align your content strategy with your company’s needs (podcast)

In episode 92 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle share how you get started with a content strategy project and what you can do if you really don’t have a solid grasp on your needs.

“It’s about opening yourself up to getting feedback from someone who’s done this stuff before, and may come up with some solutions that you didn’t necessarily consider in your own thinking.”

–Alan Pringle

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Content strategy

The content lifecycle: Archiving

You’ve started developing a content strategy and are getting a better grasp on the content lifecycle. But what do you do about older content? It’s not as relevant as your most recent content, but there are still times when it proves useful. Your archiving approach is an important part of your content strategy and is often overlooked. 

If you are moving from one content environment to another, you only want to convert what’s necessary. Archiving and organizing your content will help you decide what legacy content you want to convert. Here are some things to keep in mind when putting a plan in place for archiving content. 

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