Content strategy monster mashup
In a content strategy project, it’s important to be aware of the monsters lurking in the shadows and waiting to pounce on your project. Here are the gruesome details:
Author: ScriptoriumTech
Why having an enterprise content strategy is important to your UX
Implementing a content strategy in a single department is a great way to get your feet wet, but doesn’t mean you solve all of your content problems. All customer-facing content needs to be findable and usable. Your clients and prospects expect a seamless user experience across all of your content. If you aren’t delivering on that expectation, it may be time to implement an enterprise content strategy by expanding your current content strategy across your entire organization.
DITA migration strategies
Migrating to DITA means more than just adding element tags. There are a few common holes in migration strategies that can prevent you from reaping all of the benefits of the converted DITA content. To avoid that mistake, make sure you have a plan in place for:
- Identifying and migrating reused content
- Managing links
- Processing images
These should be important factors when migrating your content to DITA, and they will require new workflows and changes in the way you handle the relationships in your content.
Deciding if a mobile-first strategy is right for you
When it comes to mobile strategy, the question has shifted from, “Do I need a mobile strategy?” to “Should my strategy be mobile-first?” A mobile-first strategy prioritizes the delivery of mobile content over other options.
Before you begin a content project
Undertaking a project to improve your organization’s content creation process is overwhelming. It is not easy to move into structured content, create a new taxonomy, or develop a new content delivery platform, for example. Here is a list of things to do before you start any content project.
Use cases for content reuse
Looking for ways to save your company time and money? Content reuse allows you to write content once and use it again in multiple places. Do these use cases for reuse apply to your content?
Flexible learning content with the DITA Learning and Training specialization
Learning content professionals spend a lot of time creating content for instructor guides, presentations, assessments, and other deliverables. To adapt that content for multiple contexts, these content developers often:Executive summary
Content accounting: Measuring content value (podcast, part 2)
In episode 67 of The Content Strategy Experts podcast, Kaitlyn Heath and Sarah O’Keefe continue their discussion on measuring content value based on accounting principles.
“Language evolves. Your content actually needs maintenance, just like your house.”
—Sarah O’Keefe
Content accounting: Measuring content value (podcast, part 1)
In episode 66 of The Content Strategy Experts podcast, Kaitlyn Heath and Sarah O’Keefe discuss measuring content value based on accounting principles.
Standardizing company terminology
Do your customers know the right words to search for? Does marketing refer to your product one way while the tech team refers to it another? Inconsistent word use causes confusion within your company and negatively affects customers’ perception of your brand. So what causes the inconsistencies, and how do you fix them?
