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Author: ScriptoriumTech

Content strategy

Why having an enterprise content strategy is important to your UX

Implementing a content strategy in a single department is a great way to get your feet wet, but doesn’t mean you solve all of your content problems. All customer-facing content needs to be findable and usable. Your clients and prospects expect a seamless user experience across all of your content. If you aren’t delivering on that expectation, it may be time to implement an enterprise content strategy by expanding your current content strategy across your entire organization.

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Analysis Content strategy

DITA migration strategies

Migrating to DITA means more than just adding element tags. There are a few common holes in migration strategies that can prevent you from reaping all of the benefits of the converted DITA content. To avoid that mistake, make sure you have a plan in place for:

  • Identifying and migrating reused content
  • Managing links
  • Processing images

These should be important factors when migrating your content to DITA, and they will require new workflows and changes in the way you handle the relationships in your content.

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White papers

Flexible learning content with the DITA Learning and Training specialization

Executive summary

Learning content professionals spend a lot of time creating content for instructor guides, presentations, assessments, and other deliverables. To adapt that content for multiple contexts, these content developers often:

  • Copy and paste content from one part of a course to another
  • Develop multiple different delivery methods
  • Create and maintain multiple versions of similar content

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Content strategy

Standardizing company terminology

Do your customers know the right words to search for? Does marketing refer to your product one way while the tech team refers to it another? Inconsistent word use causes confusion within your company and negatively affects customers’ perception of your brand. So what causes the inconsistencies, and how do you fix them?

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