Use cases for content reuse
Looking for ways to save your company time and money? Content reuse allows you to write content once and use it again in multiple places. Do these use cases for reuse apply to your content?
Getting started with DITA (podcast, part 2)
In episode 72 of The Content Strategy Experts Podcast, Gretyl Kinsey and Barbara Green of ACS Technologies continue their discussion about getting started with DITA.
“We experienced far more change than I anticipated from the time Scriptorium first came in to evaluate our situation. I remember you saying, “Expect change, expect resistance to change,” but reality is the great teacher of life.”
—Barbara Green
Getting started with DITA (podcast, part 1)
In episode 71 of The Content Strategy Experts Podcast, Gretyl Kinsey and Barbara Green of ACS Technologies talk about getting started with DITA.
“We ran the conversion and got the content in DITA. It wasn’t structured the way it would be if you had started writing in DITA from the beginning. If I ever had another project, I would know to really take that into consideration.”
—Barbara Green
Flexible learning content with the DITA Learning and Training specialization
Learning content professionals spend a lot of time creating content for instructor guides, presentations, assessments, and other deliverables. To adapt that content for multiple contexts, these content developers often:Executive summary
DITA projects with a scaled approach
In episode 69 of The Content Strategy Experts podcast, Bill Swallow and Stephani Clark of Jorsek talk about using a scaled approach with DITA projects.
“The desktop publishing and single user tools are always going to have a much lower price tag than a DITA CCMS will, but there’s a trade off for what you’re getting.”
—Stephani Clark
March 2025 update: We have moved LearningDITA to a new platform. The Introduction to DITA course is still free, and you can sign up for courses at store.scriptorium.com.
Unusual DITA outputs
In episode 68 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate talk about unusual outputs from DITA sources.
” With DITA, it’s incredibly flexible. We can generate almost any type of output that we want to with it.”
—Simon Bate
Content accounting: Measuring content value (podcast, part 2)
In episode 67 of The Content Strategy Experts podcast, Kaitlyn Heath and Sarah O’Keefe continue their discussion on measuring content value based on accounting principles.
“Language evolves. Your content actually needs maintenance, just like your house.”
—Sarah O’Keefe
Content accounting: Measuring content value (podcast, part 1)
In episode 66 of The Content Strategy Experts podcast, Kaitlyn Heath and Sarah O’Keefe discuss measuring content value based on accounting principles.
Standardizing company terminology
Do your customers know the right words to search for? Does marketing refer to your product one way while the tech team refers to it another? Inconsistent word use causes confusion within your company and negatively affects customers’ perception of your brand. So what causes the inconsistencies, and how do you fix them?
The need for a localization strategy (podcast)
In episode 65 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about the need for a localization strategy.
“There may be things you’re writing in your source content that you don’t want literally translated. In many cases, there are stark cultural differences between one location and another. Writing something at all may be inappropriate for another audience.”
—Bill Swallow
