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Learning content Podcasts Structured learning content

Content operations for elearning content (podcast)

In episode 149 of The Content Strategy Experts Podcast, Sarah O’Keefe and Christine Cuellar discuss the unique challenges, opportunities, and considerations of content operations with elearning content.

“As an instructional designer, as a person who’s creating this learning content, you start thinking about, How do I deliver this effectively? How do I ensure that learning actually takes place? That’s our goal here. We want the people to learn the thing.” 

— Sarah O’Keefe

Christine Cuellar
July 31, 2023
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Industry insights Podcasts

Anthony Olivier unpacks the MadCap acquisition of IXIASOFT (podcast)

In episode 148 of The Content Strategy Experts Podcast, Anthony Olivier, founder and CEO of MadCap Software, and Sarah O’Keefe discuss the MadCap acquisition of IXIASOFT, what’s on the horizon for the merged organization, and explore predictions about the impact of AI in the content industry.

“By acquiring a DITA-based CCMS, it allows us to offer not just an unstructured XML-based solution with cloud-based content management, but also offer a structured authoring solution for our customers who want to make that transition.”

— Anthony Olivier

Sarah O'Keefe
July 17, 2023
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Learning content LMS Structured learning content

Improve learning content despite its unique challenges

Whether you’re in education, manufacturing, finance, healthcare, or otherwise, you work in a learning organization. It’s critical to ensure that your employees and customers understand how to do their jobs. If your products affect health and safety — medical devices, industrial equipment, and so many more — you need effective learning content to prevent injuries or even death. Providing training through a variety of learning options leads to success.

Christine Cuellar
June 26, 2023
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DITA DITA workflow—managers DITA XML—authors LearningDITA Podcasts

What is LearningDITA? (podcast)

March 2025 update: We have moved LearningDITA to a new platform. The Introduction to DITA course is still free, and you can sign up for courses at store.scriptorium.com.

In episode 141 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar discuss the story behind LearningDITA, the free DITA training created by the Scriptorium team.

What we are trying to do with this site is give people a resource where they can go and, at their own pace, learn about what DITA is and how it can apply to their content and their content processes. It’s a way to take some of the technical mystique out of it, to bring it down and help you learn what it is and how it works.

– Alan Pringle

Christine Cuellar
April 10, 2023
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Podcasts

Éric Bergeron explains the MadCap acquisition of IXIASOFT (podcast)

In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT.

“The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really excellent job with their marketing, and much of their marketing has been based on the concept that DITA is not something that you need. Flare is happy and easy and safe and wonderful, and DITA is none of those things. So, when you say this is a bit of an odd combination, I think everybody’s looking at, ‘Well, wait a minute, there’s been a lot of DITA bashing over the past 10 years or so.’ What do you do with that?”

—Sarah O’Keefe

Sarah O'Keefe
March 27, 2023
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Podcasts

Unpacking structured content, DITA, and UX content with Keith Anderson

In episode 139 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Keith Anderson dive into their experiences with structured content, DITA, and user content.

“My definition of context is anything that affects the cognitive processing of information. […] So, whether you’re consuming information by reading or listening, there are so many factors that affect how you process the context of the content.”

Sarah O'Keefe
March 20, 2023
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Podcasts

Why information architecture matters (podcast)

In episode 138 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar talk about a common content strategy trap: what happens when information architecture (IA) is missing, and why you need IA.

“Without IA, you can’t get the most value out of your content. When we think about things like the time it takes to create your content, or getting benefits out of it like reuse, saving money on your translation costs, saving time to market on your translation, all of these things really make your content work for your organization. If you don’t have solid IA in place, it’s going to be really hard to do those things and truly get that value out of your content.”

Christine Cuellar
March 6, 2023
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