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Opinion

XML overview for executives

Over the past year or two, our typical XML customer has changed. Until recently, most XML publishing efforts were driven by marketing communications, technical publications, or IT, usually by a technical expert. But today’s customer is much more likely to be an executive who understands the potential business benefits of XML publishing but not the technical details. This article provides an XML overview for executives. What do you need to know before you decide to lead your organization into an XML world?

Sarah O'Keefe
January 20, 2015
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Opinion

The politics of DITA

Deciding on a content model is a critical step in many of our projects. Should it be DITA or something else? The answer, it seems, often has more to do with our client’s corporate culture than with actual technical requirements.

Sarah O'Keefe
March 6, 2013
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XML

Managing implementation of structured authoring


An updated version of this white paper is in Content Strategy 101. Read the entire book free online, or download the free EPUB edition.

Moving a desktop publishing–based workgroup into structured authoring requires authors to master new concepts, such as hierarchical content organization, information chunking with elements, and metadata labeling with attributes. In addition to these technical challenges, the implementation itself presents significant difficulties. This paper describes Scriptorium Publishing’s methodology for implementing structured authoring environments. This document is intended primarily as a roadmap for our clients, but it could be used as a starting point for any implementation.

ScriptoriumTech
December 31, 2009
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Case study Learning content Structured learning content

LearningDITA: replatforming structured learning content

For nine years, the Scriptorium site LearningDITA.com served more than 16,000 students seeking knowledge about the Darwin Information Typing Architecture (DITA) XML standard. A critical system failure forced Scriptorium to rebuild the site, so we focused our consulting expertise on ourselves to address a replatforming challenge for structured learning content. 

Alan Pringle
November 10, 2025
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AI Content debt Podcast Podcast transcript

The five stages of content debt

Your organization’s content debt costs more than you think. In this podcast, host Sarah O’Keefe and guest Dipo Ajose-Coker unpack the five stages of content debt from denial to action. Sarah and Dipo share how to navigate each stage to position your content—and your AI—for accuracy, scalability, and global growth.

The blame stage: “It’s the tools. It’s the process. It’s the people.” Technical writers hear, “We’re going to put you into this department, and we’ll get this person to manage you with this new agile process,” or, “We’ll make you do things this way.” The finger-pointing begins. Tech teams blame the authors. Authors blame the CMS. Leadership questions the ROI of the entire content operations team. This is often where organizations say, “We’ve got to start making a change.” They’re either going to double down and continue building content debt, or they start looking for a scalable solution.

— Dipo Ajose-Coker

Sarah O'Keefe
November 3, 2025
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