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Opinion

XML overview for executives

Over the past year or two, our typical XML customer has changed. Until recently, most XML publishing efforts were driven by marketing communications, technical publications, or IT, usually by a technical expert. But today’s customer is much more likely to be an executive who understands the potential business benefits of XML publishing but not the technical details. This article provides an XML overview for executives. What do you need to know before you decide to lead your organization into an XML world?

Sarah O'Keefe
January 20, 2015
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Opinion

The politics of DITA

Deciding on a content model is a critical step in many of our projects. Should it be DITA or something else? The answer, it seems, often has more to do with our client’s corporate culture than with actual technical requirements.

Sarah O'Keefe
March 6, 2013
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XML

Managing implementation of structured authoring


An updated version of this white paper is in Content Strategy 101. Read the entire book free online, or download the free EPUB edition.

Moving a desktop publishing–based workgroup into structured authoring requires authors to master new concepts, such as hierarchical content organization, information chunking with elements, and metadata labeling with attributes. In addition to these technical challenges, the implementation itself presents significant difficulties. This paper describes Scriptorium Publishing’s methodology for implementing structured authoring environments. This document is intended primarily as a roadmap for our clients, but it could be used as a starting point for any implementation.

ScriptoriumTech
December 31, 2009
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Case study Learning content Localization

CompTIA accelerates global content delivery with structured learning content

CompTIA plays a pivotal role in the global technical ecosystem. As the largest vendor-neutral training and credentialing organization for technology professionals, CompTIA creates career-advancing opportunities across a wide range of disciplines—cybersecurity, infrastructure, data, and more. 

With the support of Scriptorium and other partners, CompTIA consolidated fragmented workflows into a unified ecosystem for structured learning content. The transformation has improved production efficiency and allows CompTIA to deliver global content without pausing ongoing content production. Additionally, it allows instructional designers to invest in compelling learning experiences instead of spending their time manually formatting content.

Christine Cuellar
September 8, 2025
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Content operations Podcast Podcast transcript

Every click counts: Uncovering the business value of your product content

Every time someone views your product content, it’s a purposeful engagement with direct business value. Are you making the most of that interaction? In this episode of the Content Operations podcast, special guest Patrick Bosek, co-founder and CEO of Heretto, and Sarah O’Keefe, founder and CEO of Scriptorium, explore how your techcomm traffic reduces support costs, improves customer retention, and creates a cohesive user experience.

Patrick Bosek: Nobody reads a page in your documentation site for no reason. Everybody that is there has a purpose, and that purpose always has an economic impact on your business. People who are on the documentation site are not using your support, which means they’re saving you a ton of money. It means that they’re learning about your product, either because they’ve just purchased it and they want to utilize it, so they’re onboarding, and we all know that utilization turns into retention and retention is good because people who retain pay us more money, or they’re trying to figure out how to use other aspects of the system and get more value out of it. There’s nobody who goes to a doc site who’s like, “I’m bored. I’m just going to go and see what’s on the doc site today.” Every person, every session on your documentation site is there with a purpose, and it’s a purpose that matters to your business.

Sarah O'Keefe
August 11, 2025
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