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Learning content Webinar

Structured Learning Content That’s Built to Scale, featuring Becky Mann

Teams are under pressure to do more—more formats, languages, publishing outputs, and audiences. After an acquisition, CompTIA faced fragmented systems, manual processes, and time-consuming formatting. In this webinar, see how CompTIA used structured learning content operations to scale globally and meet evolving delivery demands.

Now, we have a central content ecosystem where everything connects into one spot—our CCMS—where we can actually publish in many different ways. We can do our translations very seamlessly now with our translation memory service linked in. We can publish directly to our LMS record, and we can also deploy PDFs. There’s some other little things that we’ve developed over the years. For example, we map our content to the exam objectives for our certifications. That was always a very manual process. It is now automated, which is amazing.

— Becky Mann

Sarah O'Keefe
September 15, 2025
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Case study Learning content Localization

CompTIA accelerates global content delivery with structured learning content

CompTIA plays a pivotal role in the global technical ecosystem. As the largest vendor-neutral training and credentialing organization for technology professionals, CompTIA creates career-advancing opportunities across a wide range of disciplines—cybersecurity, infrastructure, data, and more. 

With the support of Scriptorium and other partners, CompTIA consolidated fragmented workflows into a unified ecosystem for structured learning content. The transformation has improved production efficiency and allows CompTIA to deliver global content without pausing ongoing content production. Additionally, it allows instructional designers to invest in compelling learning experiences instead of spending their time manually formatting content.

Christine Cuellar
September 8, 2025
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Content operations Podcast Podcast transcript

Every click counts: Uncovering the business value of your product content

Every time someone views your product content, it’s a purposeful engagement with direct business value. Are you making the most of that interaction? In this episode of the Content Operations podcast, special guest Patrick Bosek, co-founder and CEO of Heretto, and Sarah O’Keefe, founder and CEO of Scriptorium, explore how your techcomm traffic reduces support costs, improves customer retention, and creates a cohesive user experience.

Patrick Bosek: Nobody reads a page in your documentation site for no reason. Everybody that is there has a purpose, and that purpose always has an economic impact on your business. People who are on the documentation site are not using your support, which means they’re saving you a ton of money. It means that they’re learning about your product, either because they’ve just purchased it and they want to utilize it, so they’re onboarding, and we all know that utilization turns into retention and retention is good because people who retain pay us more money, or they’re trying to figure out how to use other aspects of the system and get more value out of it. There’s nobody who goes to a doc site who’s like, “I’m bored. I’m just going to go and see what’s on the doc site today.” Every person, every session on your documentation site is there with a purpose, and it’s a purpose that matters to your business.

Sarah O'Keefe
August 11, 2025
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Webinar

How CompTIA rebuilt its content ecosystem for greater agility and efficiency (webinar)

After an acquisition, CompTIA faced the challenge of unifying multiple content systems, editorial teams, and delivery formats. To tackle this, they implemented a centralized, structured content model supported by a robust content management system. This webinar details how CompTIA overhauled its content operations from strategy through implementation without a pause in production.

Now we’re going to start seeing the true benefits of working in DITA, which is what I’m most excited about. We can maintain our content easily and focus on where things are changing versus converting, rearranging, or recopying content. I’m excited to see how our efficiencies gain as we move into our refresh cycle.

— Becky Mann

Bill Swallow
July 7, 2025
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AI Webinar

Ready, set, AI: How to futureproof your content, teams, and tech stack (webinar)

Your customers expect intelligent, AI-powered experiences. Is your content strategy ready for an AI-driven world? After a popular panel at ConVEx San Jose, the team at CIDM brought the conversation online in this webinar.

AI is going to require us to think about our content across the organization, across the silos, because at the end of the day, the AI overlord, the chatbot is out there slurping up all this information and regurgitating it. The chatbot doesn’t care that, for example, I work in group A, Marianne’s in group B, and Dipo’s in group C, and we don’t talk to each other. The chatbot, the world, the consumer, sees us all in the same company. If we’re all part of the same organization, why shouldn’t it be consistent?

— Sarah O’Keefe

Christine Cuellar
June 23, 2025
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Content operations Podcast Podcast transcript

Deliver content dynamically with a content delivery platform

Struggling to get the right content to the right people, exactly when and where they need it? In this podcast, Scriptorium CEO Sarah O’Keefe and Fluid Topics CEO Fabrice Lacroix explore dynamic content delivery—pushing content beyond static PDFs into flexible platforms that power search, personalization, and multi-channel distribution.

When we deliver the content, whether it’s through the APIs or the portal that you’ve built that is served by the platform, we render the content in a way that we can dynamically remove or hide parts of the content that would not apply to the context, the profile of the user. That’s the magic of a CDP. It’s delivering that content dynamically.

— Fabrice Lacroix

Sarah O'Keefe
May 19, 2025
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Ready, set, AI: How to futureproof your content, teams, and tech stack (webinar)

Your customers already expect smart, AI‑powered experiences. The question isn’t if you’ll adopt AI—but how fast you can get your content and processes ready. Following the packed‑house panel at ConVEx San Jose, we’re bringing the conversation online; including some interactive elements and fresh insights since the conference.

In one focused hour, our experts break down what “AI‑ready” really means and show you how to get there without derailing daily operations.

Artificial Intelligence is reshaping how content is created, accessed, and used. But before jumping into AI initiatives, how do you prepare your content, your teams, and your organization for success? Join our expert panel featuring Sarah O’Keefe (Scriptorium), Marianne Calilhanna (DCL), and Dipo Ajose-Coker as they dive into the essentials of getting AI-ready.

Prepare to level up your content strategy for an AI-driven future.

Key takeaways

  • Assess your content landscape: Spot gaps in structure, governance, and findability before AI exposes them.
  • Build an AI‑friendly pipeline: Practical steps to enrich content with the right metadata and semantics.
  • Upskill (and calm) your teams: Change‑management tips that turn AI anxiety into enthusiasm.
  • Choose the right use cases first: Quick‑win scenarios that prove value fast, from content intelligence to virtual assistants.
  • Mitigate the risks: Proven guardrails for data privacy, bias, and quality control.

Expert panel

  • Sarah O’Keefe, CEO, Scriptorium: Industry pioneer and strategist for scalable content operations.
  • Marianne Calilhanna, VP Marketing, Data Conversion Laboratory: 30‑year veteran turning complex content services into pragmatic solutions.
  • Dipo Ajose‑Coker, Senior Product Marketing Manager, RWS Tridion Docs: Bridge between developers and end‑users, champion of structured content and AI‑driven productivity.

Register for the webinar here!

Christine Cuellar
May 13, 2025
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Content strategy Localization

Going global: Getting started with content localization

Have you been asked to deliver your content in another language but don’t know where to begin? The decisions you make early on when designing and developing your content can make or break your translation and production processes. It’s very hard (and expensive) to make changes as you run into problems during translation or production. It’s even worse when the problems are discovered by the consumers!

Let’s begin with some definitions and then take a look at what you can do to prepare for localization and how translators perform their work.

Bill Swallow
May 12, 2025
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Change management Webinar

How Humans Drive ContentOps (webinar)

Discover how human dynamics shape content operations in the next episode of our Let’s Talk ContentOps webinar series! Host Sarah O’Keefe interviews Kristina Halvorson, the Founder and CEO of Brain Traffic, Button Events, and an experienced content strategist. From repairing cross-silo tensions to identifying intrinsic motivations, this webinar explores strategies for navigating the human side of content operations.

In this webinar, viewers learn how to:

  • Address personalities, ambitions, and company culture
  • Balance legacy knowledge as currency
  • Foster effective collaboration

Sarah O'Keefe
May 5, 2025
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