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Content management Content pitfalls Content silos DITA

Tag, you’re it! Playing nice with DITA

When we create content, whether it’s a blog post or an instructional guide, we think about our own requirements. What does the style guide say about how to word this phrase? What formatting do I apply here? But if we pull back and look at the other teams that we work with, there’s a broad spectrum of content needs which often don’t line up.

However, there are still opportunities to bridge between silos, and ways to allow different teams to play together.

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Adobe DITAWORLD 2026

See our team in action at Adobe DITAWORLD 2026! This online event brings you industry-leading insights on content ops and beyond.

Sharks ahead: AI opportunities and risks

In this panel discussion, Sarah O’Keefe (Scriptorium), Nick Fernholz (Red Hat), Mark Kelley (Northern), Dr. Carlos Evia (Virginia Tech), and Ulrike Parson (Parson AG) discuss the opportunities and risks ahead for AI and content. How will academia respond to AI? What does the regulatory landscape look like in Europe? What does it mean to be AI-first?

  • Day 2: Wednesday, June 24th
  • 11:45 am PDT

Register for Adobe DITAWORLD 2026 on the conference website.

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Case studies Learning content Structured learning content

LearningDITA: replatforming structured learning content

For nine years, the Scriptorium site LearningDITA.com served more than 16,000 students seeking knowledge about the Darwin Information Typing Architecture (DITA) XML standard. A critical system failure forced Scriptorium to rebuild the site, so we focused our consulting expertise on ourselves to address a replatforming challenge for structured learning content. 

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DITAWORLD 2025

Online event, June 3rd—5th

June 4th panel discussion: Empathy is not a prompt

Risks and Chances of Technical Content Services in an AI-first World

In an era where AI is reshaping how we create, deliver, and consume technical content, what remains uniquely human? Join moderator Stefan Gentz and industry experts Sarah O’Keefe, Bernard Aschwanden, and Markus Wiedenmaier as they explore the evolving role of empathy, ethics, and human judgment in content services.

This session will dive into the promises—and pitfalls—of AI-driven automation in tech comm. From content accuracy and bias to transparency, user trust, and the subtle nuances of tone and intent, we’ll examine what AI gets right, where it falls short, and how content professionals can shape a future that’s both efficient and empathetic.

Whether you’re embracing AI tools or cautiously navigating their rise, this panel will offer grounded insights and bold questions to help you lead with clarity in an AI-first world.

Register for DITAWORLD 2025 to hear Sarah speak in this live panel discussion!

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