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Éric Bergeron explains the MadCap acquisition of IXIASOFT (podcast)

In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT.

“The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really excellent job with their marketing, and much of their marketing has been based on the concept that DITA is not something that you need. Flare is happy and easy and safe and wonderful, and DITA is none of those things. So, when you say this is a bit of an odd combination, I think everybody’s looking at, ‘Well, wait a minute, there’s been a lot of DITA bashing over the past 10 years or so.’ What do you do with that?”

—Sarah O’Keefe

Sarah O'Keefe
March 27, 2023
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Podcast Podcast transcript

Unpacking structured content, DITA, and UX content with Keith Anderson

In episode 139 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Keith Anderson dive into their experiences with structured content, DITA, and user content.

“My definition of context is anything that affects the cognitive processing of information. […] So, whether you’re consuming information by reading or listening, there are so many factors that affect how you process the context of the content.”

Sarah O'Keefe
March 20, 2023
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Why information architecture matters (podcast)

In episode 138 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar talk about a common content strategy trap: what happens when information architecture (IA) is missing, and why you need IA.

“Without IA, you can’t get the most value out of your content. When we think about things like the time it takes to create your content, or getting benefits out of it like reuse, saving money on your translation costs, saving time to market on your translation, all of these things really make your content work for your organization. If you don’t have solid IA in place, it’s going to be really hard to do those things and truly get that value out of your content.”

Christine Cuellar
March 6, 2023
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Content operations Localization

Replatforming with localization in mind

A wise woman recently said, “replatforming structured content is annoying and expensive.” This is doubly so when it comes to localization.

Replatforming nearly always involves content change—the new system may store content differently or require a different format or structure. Although the changes may affect your existing localization process, some of these changes may be for the better.

Bill Swallow
October 3, 2022
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Replatforming your structured content into a new CCMS (podcast)

In episode 128 of The Content Strategy Experts podcast, Sarah O’Keefe talks with guest Chip Gettinger of RWS about why companies are replatforming structured content by moving it into a new component content management system (CCMS).

I find there’s some business change that’s happened to spark this replatforming. One is mergers and acquisitions, where two companies get together, there are two CCMSs, and one basically is chosen.

—Chip Gettinger, RWS

Sarah O'Keefe
September 26, 2022
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The challenges of structured learning content (podcast)

In episode 127 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle talk about the challenges of aligning learning content with structured content workflows.

We’ve seen a little bit of a trend where we think about learning content and structure almost as mortal enemies, and we see some degree of resistance to wanting to use structured content for learning and training materials. And we want to dig into a little bit of why that might be.

—Gretyl Kinsey

Gretyl Kinsey
September 12, 2022
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