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Ask Alan Anything: Resolving pain in content operations (podcast, part 1)

In episode 155 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar dig into pain points that Scriptorium has helped organizations resolve since 1997.

“The amount of time content creators spend on formatting and for little payoff, it’s just… the numbers don’t add up. Especially in the 21st century now that we have so many automated ways to publish things to multiple channels, if you are futzing and tinkering with formatting trying to deliver to multiple channels, I can say with a great degree of certainty, you are absolutely doing it wrong.”

— Alan Pringle

Christine Cuellar
November 13, 2023
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AI Localization Podcasts Translation

How machine translation compares to AI

In episode 154 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the similarities between the industry-disrupting innovations of machine translation and AI, lessons we learned from machine translation that we can apply to AI, and more.

“Regardless of whether you’re talking about machine translation or AI, don’t just run with whatever it provides without giving it a thorough check. The other thing that we’re seeing with AI that wasn’t so much an issue with machine translation is more of a concern around copyright and ownership.”

— Bill Swallow

Christine Cuellar
October 30, 2023
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AI Industry insights Podcasts

Applications of AI for knowledge content with guest Stefan Gentz (podcast)

In episode 152 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Stefan Gentz of Adobe discuss what knowledge content is, what impacts AI may have, and best practices for integrating AI in your content operations.

“As a company and as a content producer who’s publishing content, you are responsible for that content and you cannot rely on an agent to produce completely accurate information or information that is always correct.”

— Stefan Gentz

Sarah O'Keefe
September 25, 2023
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DITA DITA XML—authors Industry insights Podcasts Structured content

Adapt to evolving content careers with guest Jack Molisani (podcast)

In episode 151 of The Content Strategy Experts Podcast, Bill Swallow and podcast guest, Jack Molisani discuss how content careers have changed through the pandemic, layoffs, quiet quitting, and AI, and what you should do to stay ahead of the curve.

“Rather than applying for a job […] you want companies to come to you and say, ‘Hey, will you come work for us?’ The only way they’re going to do that is if you write articles, if you’re speaking at conferences, and if you position yourself as an expert in your field.”

— Jack Molisani

Bill Swallow
September 11, 2023
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Learning content Podcasts Structured learning content

Content operations for elearning content (podcast)

In episode 149 of The Content Strategy Experts Podcast, Sarah O’Keefe and Christine Cuellar discuss the unique challenges, opportunities, and considerations of content operations with elearning content.

“As an instructional designer, as a person who’s creating this learning content, you start thinking about, How do I deliver this effectively? How do I ensure that learning actually takes place? That’s our goal here. We want the people to learn the thing.” 

— Sarah O’Keefe

Christine Cuellar
July 31, 2023
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Industry insights Podcasts

Anthony Olivier unpacks the MadCap acquisition of IXIASOFT (podcast)

In episode 148 of The Content Strategy Experts Podcast, Anthony Olivier, founder and CEO of MadCap Software, and Sarah O’Keefe discuss the MadCap acquisition of IXIASOFT, what’s on the horizon for the merged organization, and explore predictions about the impact of AI in the content industry.

“By acquiring a DITA-based CCMS, it allows us to offer not just an unstructured XML-based solution with cloud-based content management, but also offer a structured authoring solution for our customers who want to make that transition.”

— Anthony Olivier

Sarah O'Keefe
July 17, 2023
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