Will it blend? Content management software and localization companies
Vasont, TransPerfect, and Astoria. Really??
Has your localization service provider (LSP) been naughty or nice?
Last month I posted about the five gotchas that will affect your translation turnaround time. That post focused on content quality, but I’d also mentioned how “a good LSP” would handle things. This month, let’s take a step back and look at five things that separate the nice LSPs from the naughty ones.
When content strategy fails, RoadRunner edition
Our home Internet connection is usually reliable, but today I come home to what I think must be an outage. No Internet on any of our Wifi networks.
Content monoculture
I’m having some trouble with the idea of “extending DITA” outside the world of technical communication. DITA is obviously important in the right environment, but should we be advocating the use of DITA for more and more content?
Content strategy for foodies
Content is like food. At its best, it’s a carefully choreographed experience, like dining at a fine restaurant.
Are you ready for mobile content?
A report from Morgan Stanley states that mobile Internet use will be twice that of desktop Internet and that the iPhone/smartphone “may prove to be the fastest ramping and most disruptive technology product / service launch the world has ever seen.” That “disruption” is already affecting the methods for distributing technical content.
With users having Internet access at their fingertips anywhere they go, Internet searches will continue to drive how people find product information. Desktop Internet use has greatly reshaped how technical communicators distribute information, and having twice as many people using mobile Internet will only push us toward more online delivery—and in formats (some yet to be developed, I’d guess) that are compatible with smaller smartphone screens.
The growing number of people with mobile Internet access underscores the importance of high Internet search rankings and a social media strategy for your information. If you haven’t already investigated optimizing your content for search engines and integrating social media as part of your development and distribution efforts, it’s probably wise to do that sooner rather than later. Also, have you looked at how your web site is displayed on a smartphone?
If you don’t consider the impact of the mobile Internet, your documentation may be relegated to the Island of Misfit Manuals, where change pages and manuals in three-ring binders spend their days yellowing away.
Check in on AI: The true measure of success for AI initiatives
In this episode, Sarah O’Keefe and Alan Pringle explore how AI transforms content delivery from static documents into dynamic, consumer-driven experiences. However, the need for human-led governance is critical, and Sarah and Alan explore issues of accuracy, accountability, governance, and more. They challenge organizations to define AI success by its ability to deliver accurate, high-impact outcomes for the end user.
Sarah O’Keefe: The metrics that are being used to measure the success of AI are all wrong. We should be measuring the success of various AI efforts based on, “Are people getting what they need? Are they having a successful outcome with whatever it is that they’re trying to do?” The metric we actually seem to be using is, “What percentage of your workflow is using AI? How many people can we get rid of because we’re automating everything with AI?” It’s the wrong metric. The question is, how good are the outcomes?
Calculate your DITA ROI
Will DITA bring enough value to your content operations to justify the investment costs? Calculate your DITA ROI to decide.
CCMS
CMS
Content debt
Content pitfalls
DITA
Localization
Podcasts
Replatforming
Structured content
Translation
Cutting technical debt with replatforming (podcast)
When organizations replatform from one content management system to another, unchecked technical debt can weigh down the new system. In contrast, strategic replatforming can be a tool for reducing technical debt. In episode 172 of The Content Strategy Experts podcast, Sarah O’Keefe and Bill Swallow share how to set your replatforming project up for success.
Here’s the real question I think you have to ask before replatforming—is the platform actually the problem? Is it legitimately broken? As Bill said, has it evolved away from the business requirements to a point where it no longer meet your needs? Or there are some other questions to ask, such as, what are your processes around that platform? Do you have weird, annoying, and inefficient processes?
— Sarah O’Keefe
Renovation revelations: Managing technical debt (podcast)
Just like discovering faulty wiring during a home renovation, technical debt in content operations leads to unexpected complications and costs. In episode 171 of The Content Strategy Experts podcast, Sarah O’Keefe and Alan Pringle explore the concept of technical debt, strategies for navigating it, and more.
In many cases, you can get away with the easy button, the quick-and-dirty approach when you have a relatively smaller volume of content. Then as you expand, bad, bad things happen, right? It just balloons to a point where you can’t keep up.
— Sarah O’Keefe
