Smart content for marketing
Smart content offers huge benefits to marketing groups. Although using tags and metadata to author content adds an extra step to the process, it’s important to look at the overall value that the step can add.
Full transcript of What is content strategy? (podcast)
Bill Swallow: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 44, we take a look at several definitions of content strategy. Do they work, and are they accurate? Hey everyone, I’m Bill Swallow. I’m here with Sarah O’Keefe.
2019 trend: Smarter content in unexpected places
It’s always dangerous to make predictions, but for 2019, we are defining “smarter content in unexpected places” as our trend in content strategy.
The catalyst is recognition of content value. Once you decide that delivering certain information is valuable, you then start to think about the best ways to create, manage, and deliver that information. How can you maximize its value?
Full transcript of Content strategy stakeholders podcast
Alan Pringle: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 41 we discuss the stakeholders for content strategy projects. Who are the stakeholders? Why and how should you talk to them?
Full transcript of Content strategy failure podcast
Alan Pringle: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 37, we talk about failure, how can you guarantee your content strategy will fail? How can you invite disaster for your content processes?
Get that content strategy funding: show them the money
When you ask management to fund your content strategy initiative, you need to show them the money.
Full transcript of Battling content strategy inertia podcast
Sarah O’Keefe: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 34 of this podcast, we talk about inertia. It’s August, so here we are in the dog days of summer in North Carolina. It’s hot and humid, and doing absolutely nothing seems like pretty much the best and only strategy right now. That got us thinking about inertia in content strategy. It takes a big push to get a content strategy project moving, and a lot of times, do nothing seems like a much safer strategy than actually taking action and doing something. But of course, the choice to do nothing is, itself, a decision, and may lead to sunburn if you just stay out there too long.
Full transcript of Content strategy and management consulting podcast
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.
AP: In episode 28 we discuss our approach to content strategy, which draws heavily on management consulting principles.
Full transcript of content strategy pitfalls: silos podcast
Sarah O’Keefe: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way.
In episode 26, we continue our series on content strategy pitfalls. What are the dangers that the intrepid content strategist must avoid as she navigates a complex project. In this episode, we’ll focus on the issue of silos.
Full transcript of best practices for localizing DITA content podcast
00:00 Bill Swallow: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 19, we discuss best practices for localizing DITA content.
