Our top four topics for 2024

Did you miss a podcast, blog post, or webinar? We get it–there’s too much content and not enough time, but we’ve got you covered. Here’s a collection of our biggest topics from this year. 

#1: Enterprise content operations

Is it possible to unite content types across the enterprise? As of 2024, implementing an organization-wide content strategy is incredibly challenging. This year, our team shared many resources and strategies for enterprise content operations. 

What are enterprise content operations?

• What does it all mean?! Foundations of an enterprise content strategy
• Do enterprise content operations exist? 
• Bridging technical and marketing content (webinar)

Content ops obstacles 

• The challenges of content operations across the enterprise (podcast)
• So much waste, so little strategy: The reality of enterprise customer content
• (podcast)
• Our demands for enterprise content operations software (podcast)

Enterprise content ops in action

• Enterprise content operations in action at NetApp (podcast)
• Position enterprise content operations for success (podcast)

#2: Learning content 

Learning content creators are exploring the possibility of content operations and structured content. Several podcast guests discussed this, including Phylise Banner who unpacked the rise of the learning content ecosystem, and Chris Hill who talked about how reuse eliminates redundant learning content. 

#3: Replatforming content management systems

We published two case studies showcasing our team’s work in replatforming clients into new component content management systems (CCMSs). We replatformed an early DITA implementation and collaborated with a client’s team of in-house technical experts for a replatforming project. 

Our team also shared insights on how you can use a replatforming project to minimize technical debt. 

#4: AI in content operations

Many guests and Scriptorium team members shared questions, cautions, and guidance for integrating AI into your content operations: 

• Self-service content in the age of AI (podcast featuring Patrick Bosek)
• The future of AI: structured content is key (webinar featuring Carrie Hane)
• AI needs content operations, too (webinar featuring Megan Gilhooly)
• AI pulse check: December 2024 (podcast) 
• AI pulse check: May 2024 (podcast) 

We experimented with using AI tools to support the translation of a German podcast, Strategien für KI in der technischen Dokumentation, featuring Sebastian Göttel of Quanos. The podcast was recorded in German and recreated in English using AI tools and human review.

Conference recaps

We attended several great events this year where our team shared more insights on our top four topics. Here are the highlights! 

• tcworld 2024: AI, replatforming, and penguins? 
• LavaCon 2024: From stakeholders to stake-holders: Getting business buy-in for content operations
• ConVEx 2024: Advice for AI in content operations
• Training 2024: Confronting the horror of modernizing content

Free books about content operations

Sarah O’Keefe authored the chapter The business case for content operations in the book Content Operations from Start to Scale: Perspectives from Industry Experts. Dr. Carlos Evia edited this collection of insights from industry experts, then it was published by Virginia Tech. You can download it for free from the Virginia Tech website. 

Lastly, we updated our book, Content Transformation. You can download the latest edition for free on our website, or order a printed copy from Amazon. 

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