Companies experience their greatest growing pains when expanding business to global markets. It’s an exciting time but can also be a rude awakening as differing local requirements emerge for both product and content.
On the content side, keeping all of these requirements in check can be a daunting task. Proper planning and execution is critical for meeting these requirements and delivery dates, and for keeping your sanity.
Localization—the process of adapting content to a specific locale—is a critical requirement for global companies. It’s often treated as a necessary evil, but this is shortsighted. The quality of localization efforts affects the company’s bottom line.
More than ever, products and services are sought, purchased, and consumed in multiple language markets. Proper localization practices are critical to drive sales, and they can save you time and money in production.
This article describes best practices for efficient, effective localization.
Implementing a content strategy can involve overcoming many challenges. Some of these challenges can be quite scary and hazardous to your strategy. In fact, overcoming these challenges is a lot like battling the undead.
What’s the first thing that comes to your mind when I say “XML and content”? If large technical documents and back-end databases pop into your mind, you’re in good company. But many content-heavy groups can benefit from adopting XML. Marketing is one of these groups.
Localizing content can be a frustrating and expensive effort. In addition to per-word costs and turnaround times, keep these three key factors in mind when choosing a vendor.
In this webcast recording, Bill Swallow takes a look at intelligent content’s role in global markets, and how the entire content cycle directly affects a business’s bottom line (revenue).
Translating your content can be an expensive and time-consuming process. While there are many cost-saving practices you can employ, perhaps the easiest and most cost-effective practice involves how you manage your images.
A CMS can be a powerful addition to your content authoring and delivery workflow or your worst enemy in translation. Or both.
Last month I posted about the five gotchas that will affect your translation turnaround time. That post focused on content quality, but I’d also mentioned how “a good LSP” would handle things. This month, let’s take a step back and look at five things that separate the nice LSPs from the naughty ones.
Having worked at two translation companies and on many projects requiring localization, I appreciate just how nimble LSPs (language service providers) can be. Their ability to track down translators with the necessary subject matter expertise and handle a vast array of file formats is truly remarkable. That said, localization efficiency is dependent on you, the content provider.
