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Author: Bill Swallow

Content strategy Webinar

Webcast: Content Strategy vs. The Undead

Implementing a content strategy often involves overcoming significant technological and cultural challenges, but some of these challenges are so scary, so heinous, that they earn a place among the undead because they Just. Won’t. Die!

In this webcast, which debuted at Lavacon 2014, Bill Swallow takes a look at these nightmare-inducing monsters—from unrelenting copy-and-paste zombies to life-draining, change-avoiding vampires—and shows you what can be done to keep your content strategy implementation from turning into a fright fest.

Bill Swallow
April 9, 2015
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Content strategy

Going global: the demand for intelligent content

Companies experience their greatest growing pains when expanding business to global markets. It’s an exciting time but can also be a rude awakening as differing local requirements emerge for both product and content.

On the content side, keeping all of these requirements in check can be a daunting task. Proper planning and execution is critical for meeting these requirements and delivery dates, and for keeping your sanity.

Bill Swallow
March 10, 2015
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Localization

Localization best practices (premium)

Localization—the process of adapting content to a specific locale—is a critical requirement for global companies. It’s often treated as a necessary evil, but this is shortsighted. The quality of localization efforts affects the company’s bottom line.

More than ever, products and services are sought, purchased, and consumed in multiple language markets. Proper localization practices are critical to drive sales, and they can save you time and money in production.

This article describes best practices for efficient, effective localization.

Bill Swallow
December 15, 2014
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