00:00 Bill Swallow: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 19, we discuss best practices for localizing DITA content.
There are special considerations when localizing DITA content. In this podcast, Bill Swallow and Simon Bate discuss the conventions available in DITA for localization, and share anecdotes and advice to help you circumvent localization problems.
Do you need to supply translated content? Use this hierarchy of localization needs to shape your localization strategy.
Last week’s LavaCon conference in Portland, OR was the highest attended ever. And with good reason; the program was very compelling. Regardless of session focuses (web copy, chatbots, virtual reality, and more), nearly every session echoed the same themes: change is constant, collaboration is critical, find your tribe.
00:00 Bill: Welcome to The Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 13, we discuss measuring the return on investment in a content strategy implementation. Hi, everybody. This is Bill Swallow, the Director of Operations here at Scriptorium. I am here with Sarah O’Keefe, the founder and CEO.
In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position your company to meet current and future business goals. Like any business strategy, it needs to be measured over time to determine its effectiveness in achieving those goals.
The scope and practice of content strategy is ever-expanding. From marketing to user experience to technical content development, the need for a strategy governing content creation and production grows. With this growth, the definitions of content strategy can vary, but they all recognize that the need for effective and targeted content is critical.
Here in the United States, the summer is now officially over and students are back to school. For many, this means a change in routine and a fresh outlook on the remainder of the year. This is an excellent time to direct that fresh outlook to your content by measuring your content strategy ROI.
In this podcast, Alan Pringle and Bill Swallow discuss transitioning from a developed content strategy to implementation of that strategy. What’s involved in a content strategy implementation? What should you be mindful of? How should you handle change?
Last year we wrote about content strategy after mergers and acquisitions. While many infrastructure decisions and changes need to be made, change management on the personnel side is critical for success.
Things have changed since we wrote this! Check out new insights from our team in this post.
