Content strategy versus scope creep

Bill Swallow / Content strategy2 Comments

Content strategy implementations require substantial planning, coordination, and hard work. The effort involved in keeping planned work moving along can be difficult. Scope creep–discovering new requirements along the way–can potentially derail your entire effort if you’re not careful.

Localization best practices (premium)

Bill Swallow / LocalizationLeave a Comment

Localization—the process of adapting content to a specific locale—is a critical requirement for global companies. It’s often treated as a necessary evil, but this is shortsighted. The quality of localization efforts affects the company’s bottom line. More than ever, products and services are sought, purchased, and consumed … Read More