Marketing professionals have opinions on what defines effective content strategy. But what if these definitions barely scratch the surface? The world of content strategy is much larger than marketing, and organizations can see amazing results when they incorporate an enterprise content strategy.
Is your team skilled in navigating your current CCMS, but unfamiliar with the system you plan to adopt? During a recent replatforming project, we worked with a team of in-house experts to build out a new CCMS. The combination of their domain expertise and our replatforming experience was a big success. The client is now self-sufficient and thriving in their new CCMS environment.
In the wide world of content, we’ve got a lot of terms. Some may be new to you, and others have contested definitions, which makes clear communication—typically our bread and butter—a challenge. If you’re exploring efficiency in your organization’s content processes, this post clarifies the foundational concepts of an enterprise content strategy.
At the 2024 ConVEx conference, Scriptorium CEO Sarah O’Keefe was part of a panel of content experts including Dawn Stevens, Val Swisher, and Rob Hanna. The panelists discussed the pros, cons, and cautions of using AI in content creation.
When a DITA-based workflow is the best choice to support business requirements for your content, you may face the daunting task of convincing leadership to move forward with this enterprise-wide change. Sarah O’Keefe shared practical tips for overcoming common objections to DITA during her session at the AEM Guides user conference.
At the Training 2024 conference, we confronted the horror of modernizing content—and offered real-world advice to make the process less scary.
Communicating the value of content operations can be complicated. We created an ROI calculator to help.
In episode 162 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the benefits of single sourcing as part of your content strategy through the example of two things they love: coffee and beer.
“We know companies that have moved away from a do-it-yourself approach because they had maybe two or three different people putting in half to almost full-time work on the publishing system and not on other facets of the company’s core business or the writing. They were simply there to keep everything working. It just blows my mind that on a scale where you have hundreds of writers contributing content, you are saying, Okay, you three people are going to be solely responsible for keeping this thing up and running so that they can produce their content, rather than having a system that’s designed to keep itself up and running.”
— Bill Swallow
What if your training content could be seamlessly tailored to a learner’s environment no matter where or how they interact with it?
We predicted three content operations trends that will impact businesses in 2024. The resources in this post will help you prepare for these trends, the changing landscape of AI, and more.
