Skip to main content

Author: Sarah O'Keefe

DITA LearningDITA Webinar

Discovering the Basics of DITA with LearningDITA (webinar)

In this webinar, Sarah O’Keefe shares the basics of DITA—what it is, why it’s crucial for creating structured content, and how it revolutionizes consistency and efficiency in documentation. By exploring core elements such as topics, maps, and metadata, along with DITA specializations like task, concept, and reference topics, you’ll learn why organizations around the globe use DITA to craft modular, reusable content and put it to work.

You’ll be introduced to a self-paced, online DITA training resource called LearningDITA. Lessons include exercises, links to additional resources and videos, and quizzes to test your knowledge.

What DITA offers is a mechanism for extensibility that doesn’t break the standard. If you’re going to try to build out a system that is futureproof, as best we can without knowing the future, then we need flexibility. We need the ability to change things as we go, to extend, to add new output types, to add new semantics, to add new metadata, to add new systems into the equation.

— Sarah O’Keefe

Read More
AI DITA Webinar

Transforming The Future: ContentOps In The Age Of AI (webinar)

In this episode of our Let’s Talk ContentOps webinar series, Scott Abel, The Content Wrangler himself, talks about the future of content operations in the age of artificial intelligence. You may know Scott from his work as a consultant, conference presenter, and talk show host, but in this session, we turn the spotlight back on Scott and ask him what HE thinks about the future of content ops.

Viewers will learn how AI is reshaping content operations, including:

  • Creating seamless system connectivity
  • Transforming content creation, management, and delivery
  • Changing how platforms for professional content creators work

Read More
DITA

The PDF landscape for DITA content

I found this article in the 2010 (!!) archives and have updated it. Surprisingly, the general gist is still accurate.

There are numerous alternatives for producing PDF output from DITA content. The approach you choose will depend on your output requirements—do you need images floating in text, sidebars, and unique layouts on each page? How often do you republish content? How much content do you publish? Do you need to create variants for different audiences? Do you provide content in multiple languages?

Read More
Business case/ROI Content reuse Structured content Webinar

Bridging technical and marketing content (webinar)

In this episode of our Let’s Talk ContentOps! webinar series, Scriptorium CEO Sarah O’Keefe interviewed special guest Alyssa Fox, Senior VP of Marketing at The CapStreet Group. Discover critical enterprise content strategy insights that Alyssa has gathered throughout her journey from technical writer to marketing executive.

In this webinar, viewers learn:

  • The broader picture of enterprise content operations
  • Strategies for integrating technical and marketing content
  • Best practices for using technical content as a marketing asset

Read More
Content pitfalls Content silos Industry insights Podcasts

Do enterprise content operations exist?

Is it really possible to configure enterprise content—technical, support, learning & training, marketing, and more—to create a seamless experience for your end users? In episode 177 of the Content Strategy Experts podcast, Sarah O’Keefe and Bill Swallow discuss the reality of enterprise content operations: do they truly exist in the current content landscape? What obstacles hold the industry back? How can organizations move forward?

Sarah: You’ve got to get your terminology and your taxonomy in alignment. Most of the industry I am confident in saying have gone with option D, which is give up. “We have silos. Our silos are great. We’re going to be in our silos, and I don’t like those people over in learning content anyway. I don’t like those people in techcomm anyway. They’re weird. They’re focused on the wrong things,” says everybody, and so they’re just not doing it. I think that does a great disservice to the end users, but that’s the reality of where most people are right now.

Bill: Right, because the end user is left holding the bag trying to find information using terminology from one set of content and not finding it in another and just having a completely different experience.

Read More
Industry insights Structured content Webinar

The future of AI: structured content is key (webinar)

In this episode of our Let’s Talk ContentOps! webinar series, industry experts Sarah O’Keefe and Carrie Hane explore the intersection of structured content and artificial intelligence. Discover how structured content improves the reliability and performance of AI systems by increasing accuracy, reducing hallucinations, and supporting efficient content management.

In this webinar, attendees will learn:

  • AI’s capabilities and limitations
  • How structured content enhances AI abilities in content management, personalization, and distribution
  • Best practices for integrating AI and structured content

Read More