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Podcasts

DITA projects with a scaled approach

In episode 69 of The Content Strategy Experts podcast, Bill Swallow and Stephani Clark of Jorsek talk about using a scaled approach with DITA projects.

“The desktop publishing and single user tools are always going to have a much lower price tag than a DITA CCMS will, but there’s a trade off for what you’re getting.”

—Stephani Clark

March 2025 update: We have moved LearningDITA to a new platform. The Introduction to DITA course is still free, and you can sign up for courses at store.scriptorium.com.

Bill Swallow
February 3, 2020
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Podcasts

Unusual DITA outputs

In episode 68 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate talk about unusual outputs from DITA sources.

” With DITA, it’s incredibly flexible. We can generate almost any type of output that we want to with it.”

—Simon Bate

Gretyl Kinsey
January 20, 2020
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Podcasts

The need for a localization strategy (podcast)

In episode 65 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about the need for a localization strategy.

“There may be things you’re writing in your source content that you don’t want literally translated. In many cases, there are stark cultural differences between one location and another. Writing something at all may be inappropriate for another audience.”

—Bill Swallow

ScriptoriumTech
December 2, 2019
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Podcasts

Small scope content strategies (podcast)

In episode 64 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle talk about content strategies that have a limited or smaller scope.

“When you are limited it may slow you down, but at least you’re moving forward. It’s baby steps. It’s increments. It’s important to realize, yes it’s limiting, but you can take that and make it an advantage.”

—Alan Pringle

Gretyl Kinsey
November 18, 2019
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White papers

Content accounting: Calculating value of content in the enterprise

The challenge of content value

Content value is a hot topic in marketing and technical communication. In the publishing industry, the connection between content and value is clear. A publisher sells a book (or film or other piece of content) and gets book sales, ticket revenue, or streaming subscriptions in return. But what if your content is a part of the product (like user documentation) or used to sell the product (like a marketing white paper)? In these cases, measuring content value is much more challenging.

It is tempting to fall back on measuring cost instead of value. The cost of content development can be a trap, though. Eliminating wasted effort and optimizing content workflows is sensible, but too much focus on cost leads us toward content as a commodity.

Sarah O'Keefe
November 11, 2019
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Podcasts

Subject matter experts as authors and reviewers (podcast)

In episode 63 of The Content Strategy Experts podcast, Sarah O’Keefe and Chip Gettinger of SDL chat about subject matter experts and their role as authors and as reviewers of content.

“One of the most important things about working with SMEs is to meet them where they are. It’s important to understand where they’re coming from and their perspective. Understand what issues matter to them.”

—Chip Gettinger

Sarah O'Keefe
November 4, 2019
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