Smart content for marketing
Smart content offers huge benefits to marketing groups. Although using tags and metadata to author content adds an extra step to the process, it’s important to look at the overall value that the step can add.
Full transcript of Building a business case for structured authoring (podcast)
Bill Swallow: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way.
Building a business case for structured authoring (podcast)
In episode 49 of the Content Strategy Experts podcast, Bill Swallow of Scriptorium and Stephani Clark of Jorsek discuss the value of structured authoring and building a business case for it.
Full transcript of Open file formats in your digital transformation (podcast)
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 48, we discuss the importance of using open content formats in your digital transformation.
Open file formats in your digital transformation (podcast)
In episode 48 of the Content Strategy Experts podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss the importance of using open file formats in your digital transformation. How does content strategy fit within digital transformation?
Full transcript of Smart content in unexpected places (podcast)
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 45, we discover the unexpected places where organizations are using smart, structured content. Structured content isn’t just for (bleep)… Don’t make me laugh anymore. Okay. Structured content isn’t just for technical communication anymore. Hi everyone, I’m Alan Pringle, and today I have with me Sarah O’Keefe.
Smart content in unexpected places (podcast)
In episode 45 of the Content Strategy Experts podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discover the unexpected places where organizations are using smart, structured content.
How much does XML publishing cost?
Executive summary
There is no single answer to the question of how much XML-based publishing will cost. This white paper describes XML publishing based on small, medium, large, and enterprise scenarios.
Full transcript of What is content strategy? (podcast)
Bill Swallow: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 44, we take a look at several definitions of content strategy. Do they work, and are they accurate? Hey everyone, I’m Bill Swallow. I’m here with Sarah O’Keefe.
What is content strategy? (podcast)
In episode 44 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe take a look at several definitions of “content strategy”. Do they work? Are they accurate?
