Localization strategy: not just cost minimization
In this podcast, Bill, Alan, and Sarah discuss localization strategy. Writing good content in the source language is only the beginning.
Localization strategy: Your key to global markets
Coauthored by Bill Swallow and Gretyl Kinsey In 2015, S&P 500 companies sold 44% of their products outside the US.1 Without a global market strategy, companies are passing up nearly half their potential revenue.The challenge of global markets
Classic content strategy mistake: re-creating old formatting with new tools
This post is part of Scriptorium’s 20th anniversary celebration.
A common content strategy mistake is duplicating the look-and-feel of existing content when you’re implementing new tools and processes.
Convergence of marketing and technical content
In this podcast, Sarah and Gretyl discuss the traditional separation of marketing and technical content, and look at the reasons that these content types are now converging.
The age of accountability: Unifying marketing and technical content with Adobe Experience Manager
Coauthored by Sarah O’Keefe and Gretyl Kinsey
Commissioned by Adobe Systems, Inc. (What does this mean?)
Organizations can no longer funnel people into convenient pre-sales and post-sales categories. They need to align their content creation efforts for marketing and technical content. Adobe offers a solution that allows for creation of structured technical content (DITA) and less structured marketing content in a single repository.
Top 10 signs that your documentation is craptacular, 2017 edition
This post is part of Scriptorium’s 20th anniversary celebration.
Way back in 2011, I published the first edition of this list. It’s interesting to see how much has changed since then.
Typical DITA projects – do they exist?
In this podcast, Alan, Bill, and Sarah discuss some of the characteristics of typical DITA projects.
Structured authoring overview
In this podcast, Alan, Bill, and Sarah provide an overview of structured authoring. What are the business requirements that might cause an organization to consider structured authoring?
Structured authoring and XML
Coauthored by Sarah O’Keefe and Alan Pringle
First published in 2001.
Structured authoring and XML represent a significant paradigm shift in content creation. Implementing structured authoring with XML allows organizations to enforce content organization requirements. The addition of hierarchy and metadata to content improves reuse and content management. These benefits, however, must be weighed against the effort required to implement a structured authoring approach. The business case is compelling for larger writing organizations; they will be the first to adopt structured authoring. Over time, improvements in available tools will reduce the cost of implementing structured authoring and make it affordable for smaller organizations.
DITA to InDesign: getting your paragraph styles in order
Getting your DITA content into a high-design format like InDesign is a tricky prospect. The biggest stumbling block is the fact that there is no intrinsic link between your ICML and the template that you flow it into. In the end, your InDesign template (you’re using one, right?) is the most important part of a DITA to ICML workflow; it contains the actual styles that will control how your output appears.
