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Case studies

Using XML to integrate database content and desktop publishing

This article shows how Scriptorium helped one company use XML to integrate information in a database with desktop publishing content.

In most enterprises, useful content exists in a number of different tools or databases. To include that content in your publications, you might use traditional ways of moving the information, such as copy and paste. However, it can be far more reliable, repeatable, and efficient to automate conversion from those tools and integrate the result directly into your publishing solutions.

Simon Bate
October 3, 2016
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Localization

Making localization “better”

This post is the first in a series about the value proposition of localization strategies. You can also see a presentation on this topic at LavaCon this October.

Localization issues are a primary reason companies seek help with a new content strategy. One of the most common questions we hear is, “How do we make our localization process better?”

When we’re asked this question, we turn the question around. What is wrong with your current localization process? What would you like to improve? How do you define “better?”

Bill Swallow
September 19, 2016
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Content pitfalls Industry insights Structured content

Content strategy after mergers and acquisitions

Mergers and acquisitions often result in a new content strategy. In a typical scenario, the merged company needs to align disparate content organizations. Before the merger, the companies had different tools, technologies, workflows, deliverables, and content culture. A goal of the merger is to unify company products, and therefore, the merged organization must also unify content development.

Sarah O'Keefe
August 15, 2016
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Structured content

Your content strategy easy win

You have a content strategy plan. Management has agreed to fund implementation. Time for the happy dance, right?

A little celebration is in order. But you still have to prove your new strategy will work in the real world. Showing early success with an “easy win” during implementation will give you momentum.

Alan Pringle
August 1, 2016
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Industry insights

Pokémon GO and community documentation

Yes, I'm playing.

Yes, I’m playing.

Even if you aren’t twitchily checking your phone and resisting the urge to run outside to catch a Pikachu or Gyrados, you’ve probably heard all about the phenomenon of Pokémon GO. One of the most common criticisms of the game is that the in-app documentation is sparse at best. In response, the community banded together and began to document their theories and findings. You can readily find articles covering “eeveelutions,” theories on how to more easily capture Pokémon, and how to capture opposing gyms. It hearkens back to a time of meeting up in schoolyards to swap tips and rumors.

Jake Campbell
July 25, 2016
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