Content strategy: you’re doing it wrong
This post is part of Scriptorium’s 20th anniversary celebration.
You know you’re doing content strategy wrong when…
- You focus on tools and not business requirements:
Finance for technical communication with guest Erin Vang (podcast)
Erin Vang of Global Pragmatica LLC discusses the basics of finance for technical communication managers. What do you need to know about budgeting and corporate finance to make your department run smoothly?
LearningDITA Q&A
Scriptorium is hosting a live, interactive question and answer session about the authoring courses on LearningDITA.com! Whether you want to go over a specific exercise or you just need some help getting started, bring your questions and join us for the discussion.
Full transcript of DITA Learning and Training podcast
00:03 Gretyl Kinsey: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 14, we discuss the DITA Learning and Training specialization.
DITA Learning and Training (podcast)
In this podcast, Gretyl Kinsey and Simon Bate discuss the DITA Learning and Training specialization. How does this specialization work? What are some ways an organization might benefit from using Learning and Training to structure its educational content? What should you consider before implementing a DITA authoring environment with Learning and Training?
Content strategy, a food analogy
If content is like food, then content strategy is the delivery system, whether a restaurant or a home cook feeding a family. Scriptorium is full of people who like to eat and cook, so food analogies are always popular around here.
It’s never too late for content strategy
We often talk about building content strategies from the ground up: first, coming up with a strategy to address your content problems, and then implementing a solution. But not all implementations happen that way. If you’ve already started implementing a new system, it’s not too late to think about content strategy—in fact, it’s crucial to make sure your new processes will be sustainable.
Full transcript of the content strategy ROI podcast
00:00 Bill: Welcome to The Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 13, we discuss measuring the return on investment in a content strategy implementation. Hi, everybody. This is Bill Swallow, the Director of Operations here at Scriptorium. I am here with Sarah O’Keefe, the founder and CEO.
Content strategy ROI (podcast)
In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position your company to meet current and future business goals. Like any business strategy, it needs to be measured over time to determine its effectiveness in achieving those goals.
Defining a content strategy
The scope and practice of content strategy is ever-expanding. From marketing to user experience to technical content development, the need for a strategy governing content creation and production grows. With this growth, the definitions of content strategy can vary, but they all recognize that the need for effective and targeted content is critical.
