Skip to main content
Change management Structured content

The Force Awakens: Content strategy and project hype

With the most anticipated film of the year—Star Wars: The Force Awakens—coming out this week, I couldn’t help but think about movie hype and how sometimes it leads to disappointment.

The same thing can happen when hype builds around content strategy. Excitement about implementing a new strategy can be good for an organization, especially when the alternative is hostility or resistance to change. But too much enthusiasm can have unintended consequences and result in failure. Here are some of the pitfalls of project hype and how you can avoid them.

Read More
DITA

Tips for developing a taxonomy in DITA

When you’re coming up with a metadata strategy for your content, you should start by developing a taxonomy, or a hierarchy used to organize metadata. A taxonomy will help shape your metadata strategy and make implementation of that strategy possible. In this follow-up post to Making metadata in DITA work for you, you’ll learn some tips for creating a taxonomy that will succeed in helping your audience—both internal and external—find what they need.

Read More