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Content management

Content management

Printing and economics

Before the invention of movable type, book publishing was technologically possible, but prohibitively expensive. Printing involved carving the contents of a page onto a wooden block — backwards — and then basically stamping that ink-covered block onto a page. Each wooden block was usable only for a single, specific page. Movable type, developed by Johannes Gutenberg and others, took the granularity of print technology from the page down to the character level. This innovation changed the economics of printing, and led to affordable books and the spread of literacy.

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Content management

Clip, clop…RoboHelp rides off into the sunset

At the WritersUA conference last March, Macromedia cancelled participation in the trade show at the last minute. Immediately, rumors began flying (although in fairness we have to say that the Adobe/Macromedia merger was not one of the myriad conspiracy theories that emerged). Before the conference ended, a content-free Macromedia statement appeared in a RoboHelp forum at Macromedia’s site.

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Content management

Angst about Adobe/Macromedia

Some have suggest that the merged company be renamed. “Macrobe” appears to be the leading contender.

There is lots of anxiety about software, especially where the two product lines intersect. Illustrator or Freehand? GoLive or DreamWeaver? I would bet on the tool with better market share, which would be bad news for Freehand (Macromedia) and GoLive (Adobe).

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