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CCMS Content management Content reuse Learning content Podcasts Structured learning content

How reuse eliminates redundant learning content with Chris Hill (podcast)

In episode 164 of The Content Strategy Experts Podcast, Alan Pringle and special guest Chris Hill of DCL talk about where you can find redundancy in your learning content, what causes it, and how a single source reuse strategy can eliminate duplication.

You really start to run into trouble when you need to make version two, and you discover a problem with version one. If I’m making some marketing materials, maybe I need to use some information from the engineering team or from the manuals for whatever product I’m marketing. I might just copy that information over and put it into my marketing materials. Then, when we go to produce our training for that particular product, we might say, “Okay, I need that stuff. I’m gonna copy that from wherever I can find it,” which might be from marketing or engineering depending on where I look and who I know better or which repository is easier for me to get to. The problem here is that if anybody has made any edits along the way, they have to ensure that those edits are propagated through all these departments. And that doesn’t always happen. 

— Chris Hill

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AI Structured content Webinar

AI needs content operations, too (webinar)

In this episode of our Let’s talk ContentOps! webinar series, Scriptorium CEO Sarah O’Keefe and special guest Megan Gilhooly, Sr. Director Self-Help and Content Strategy at Reltio, explore how to successfully integrate AI into your content operations. They discuss how to use AI as a tool, how to create content that an AI can successfully consume, and how the role of the writer will shift in a GenAI world.  

In this webinar, you’ll learn

  • The role of content in training the AI
  • How semantic content drives chatbots
  • How AI may change the way you write
  • How to adapt in a GenAI world

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Content management Content reuse Podcasts Structured content

Brewing a better content strategy through single sourcing (podcast)

In episode 162 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the benefits of single sourcing as part of your content strategy through the example of two things they love: coffee and beer.

“We know companies that have moved away from a do-it-yourself approach because they had maybe two or three different people putting in half to almost full-time work on the publishing system and not on other facets of the company’s core business or the writing. They were simply there to keep everything working. It just blows my mind that on a scale where you have hundreds of writers contributing content, you are saying, Okay, you three people are going to be solely responsible for keeping this thing up and running so that they can produce their content, rather than having a system that’s designed to keep itself up and running.

— Bill Swallow

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Business case/ROI Structured content Webinar

Building the business case for content operations (webinar)

Organizations are recognizing the need for a strategic approach to content creation, management, and distribution, but content operations require upfront and continued investment. In this episode of our Let’s Talk ContentOps! webinar series, Sarah O’Keefe and special guest Mark Kelley discuss how to build the business case for content operations.

In this webinar, you’ll learn

  • Why you must understand the connection between the proximity of content ops to revenue
  • How to position your business case for maximum success
  • When to consider the role of generative AI when seeking funding for content ops

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CCMS Change management Content management DITA Podcasts Replatforming Structured content

Tips for moving from unstructured to structured content with Dipo Ajose-Coker

In episode 159 of The Content Strategy Experts Podcast, Bill Swallow and special guest Dipo Ajose-Coker share tips for moving from unstructured to structured content.

“I mentioned it before: invest in training. It’s very important that your team knows first of all not just the tool, but also the concepts behind the tool. The concept of structured content creation, leaving ownership behind, and all of those things that we’ve referred to earlier on. You’ve got to invest in that kind of training. It’s not just a one-off, you want to keep it going. Let them attend conferences or webinars, and things like that, because those are all instructive, and those are all things that will give good practice.”

— Dipo Ajose-Coker

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Change management Content pitfalls Podcasts Structured content

Ask Alan Anything: Resolving pain in content operations (podcast, part 2)

In episode 156 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar are back discussing more pain points that Scriptorium has resolved. Discover the impact of office politics on content operations, what to do when your non-technical team is moving to structured content, and more.

“Here’s the thing. Skepticism is healthy. If people are trying to poke holes in this new process, sometimes they can actually uncover things that are not being addressed. That is real, that is useful. So don’t confuse that with people who were being a-holes and just being contrary for the sake of being contrary. Those are two different things, and you’ve got to be sure you understand those two things.”

— Alan Pringle

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