Resources for 3 key trends in content operations

We predicted three content operations trends that will impact businesses in 2024. The resources in this post will help you prepare for these trends, the changing landscape of AI, and more. 

Learning and training content

Companies are investing more resources in their learning and training content. According to a survey of over 800 L&D professionals conducted by Training Industry, nearly half of L&D professionals expect their budgets to increase by 8-15% in 2024. 

Though that’s great news for trainers and authors, that means now is the time for organizations to evaluate how their learning and training content is created, managed, and distributed. As the volume of learning and training content grows, so does your organization’s need for a strategic approach to your content operations. 

“As the volume of learning and training content grows, so does your organization’s need for a strategic approach to your content operations.” 

—Christine Cuellar

Though the operational challenges of learning and training content are similar to other content types, learning and training content presents some unique challenges. The volume of learning and training content can be difficult to wrangle, as well as single-sourcing content for traditional training environments, elearning, and more.  

Replatforming and restructuring

We expect to see more companies replatform their structured content in 2024. Though transitioning your structured content into a new system is a worthy endeavor, there’s a lot to consider before starting the project. Here are some resources that will give you a better understanding of what it looks like to replatform your structured content. 

• Replatforming your structured content into a new CCMS (podcast)
• The challenges of replatforming content (podcast)
• Replatforming with localization in mind

Content as a Service (CaaS) 

CaaS makes it easier to deliver custom content at scale, along with many other operational benefits. Sarah O’Keefe shared more in this webinar, Understanding the Business Value of Content-as-a-Service (CaaS). 

If you’re interested in learning more about CaaS, these resources will help: 

• What Content as a Service (CaaS) is
• Content as a Services (CaaS) part 1 (podcast) with Patrick Bosek of Heretto
• Content as a Services (CaaS) part 2 (podcast) with Patrick Bosek of Heretto
• Is Content as a Service right for you?

AI in content operations 

AI was the biggest topic of 2023. We had several experts provide unique perspectives on how AI impacted content operations, what to look for in the future, and how to safely integrate AI in content ops. 

• AI in the content lifecycle
• AI: Rewards and risks with Rich Dominelli of DCL
• Applications of AI for knowledge content with Stefan Gentz of Adobe
• How machine translation compares to AI

Back to basics

Lastly, there are several resources and ideas that we explained in more detail if you’re seeing them for the first time—including who we are!

• Who is Scriptorium? (podcast) 
• What is LearningDITA? (podcast), explaining the origin of LearningDITA, the free, online, self-paced DITA training by Scriptorium
• What is a CCMS?
• What information architecture is and why it matters

We can’t wait to bring you more great content from our team of experts in 2024! Mark your calendars for our next webinar on January 17th at 8 am PT/11 am ET where Sarah O’Keefe and Mark Kelley will talk about Building A Business Case for Content Operations. 

Are you interested in building a strategy for your content operations? Let’s talk!