Replatforming your structured content into a new CCMS (podcast)
In episode 128 of The Content Strategy Experts podcast, Sarah O’Keefe talks with guest Chip Gettinger of RWS about why companies are replatforming structured content by moving it into a new component content management system (CCMS).
I find there’s some business change that’s happened to spark this replatforming. One is mergers and acquisitions, where two companies get together, there are two CCMSs, and one basically is chosen.
—Chip Gettinger, RWS
The challenges of structured learning content (podcast)
In episode 127 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle talk about the challenges of aligning learning content with structured content workflows.
We’ve seen a little bit of a trend where we think about learning content and structure almost as mortal enemies, and we see some degree of resistance to wanting to use structured content for learning and training materials. And we want to dig into a little bit of why that might be.
—Gretyl Kinsey
Replatforming structured content
Scriptorium is doing a lot of replatforming projects. We have customers with existing structured content—custom XML, DocBook, and DITA—who need to move their content operations from their existing CCMS to a new system.
These transitions, even DITA to DITA, require a solid business justification. Replatforming structured content is annoying and expensive. Most often, the organization’s needs have changed, and the current platform is no longer a good fit.
Note: This post focuses on transitions into DITA. There are surely DITA to not-DITA projects out there, but they are not in our current portfolio.
Structured content: the foundation for digital transformation (podcast)
In episode 125 of The Content Strategy Experts podcast, Alan Pringle and Amy Williams of DCL talk about digital transformation projects and how structured content provides the foundation for those efforts.
If, as a company, you start to think and plan and build processes with the digital innovation, you really start to future-proof for yourself, because you’re going to become more agile, more flexible.
– Amy Williams
Getting buy-in from content ops stakeholders
Before you start a content ops project, be sure you know the key players, how they like to communicate, and what their roles are. The Content Strategy Experts podcast breaks down the stakeholders on content ops projects and offers advice on how to get their buy-in to ensure success.
Content ops stakeholders: Content authors (podcast, part 2)
In episode 123 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey wrap up our series on content ops stakeholders and continue their discussion about content authors.
“When you are trying to get executive buy-in on something as a content creator, don’t focus on the tools and the nitty gritty of the tech. That is not the way to get the attention of executives. ”
– Alan Pringle
Content ops stakeholders: Content authors (podcast, part 1)
In episode 122 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey talk about content authors as content ops stakeholders.
“I think it’s really important to note here, a lot of these resources are not human people. They are systems or databases that provide information. You pull information from these multiple sources and put it together to provide a really dynamic and personalized user experience for the people who are reading your content.”
– Alan Pringle
Content ops stakeholders: Content consumers (podcast)
In episode 121 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow talk about content consumers as content ops stakeholders.
“If you look up a restaurant on your phone and go to view the menu, most of the time, that menu is going to be a PDF. And you are sitting there, zooming in, scrolling around, and pinching, and trying to read this menu that really should have just been a responsive HTML page.”
– Bill Swallow
Content ops stakeholders: Tech support (podcast)
In episode 118 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe discuss content ops stakeholders in tech support.
“If you are delivering multi-hundred page PDFs to your tech support people, then I can assure you that your tech support people hate you. Opening a 600 page document and then having to search through it while you’re on the phone under all this pressure is not the experience that you want.”
– Sarah O’Keefe
