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tcworld 2023

Stuttgart, Germany

Join us in November at tcworld, the world’s largest technical communication conference. Here’s where you can see our team in action.

Is AI the meteor? Are we the dinosaurs? An assessment of AI in content operations

When: November 14th, 14:00-14:45 PM (CET)

Where: Plenum1

In this keynote session, Sarah will provide a unique analysis of the impact of AI in the content lifecycle through the lens of her industry-leading experience in content strategy and operations. She’ll be sharing the risks introduced by AI and best-practice recommendations.

Learn more about the session on tekom’s website here.

Panel discussion: AI and Technical Communication – What‘s Next?

When: November 14th, 17:30-18:15 PM (CET)

Where: Plenum1

After hearing Sarah’s keynote session, check out the panel discussion where she and other industry experts will share predictions, thoughts, and ideas on how AI will affect technical communication.

Learn more about the panel on tekom’s website here.

Panel discussion: Demystifying DITA: Unlocking the Potential of Structured Content.

When: November 15th, 15:05 – 16:00 PM (CET)

Where: Arena

(From the organizer): Join our panel of industry experts as they shed light on the world of DITA (Darwin Information Typing Architecture). In this engaging discussion, you’ll gain a comprehensive overview of DITA and the plethora of benefits for content creation, management, and delivery. The panel will delve into the key requirements for successful DITA implementation, offering insights into the migration process and best practices. Additionally, they will explore the crucial aspects of publishing and translation in a DITA environment. 

DITA hesitant? DITA confirmed? Don’t miss this opportunity to have your questions answered by our knowledgeable panelists who are eager to engage with the audience to provide practical advice and actionable takeaways for your DITA journey.

Learn more about this panel on the tekom website here. 

Are you attending tcworld?

Contact us to set up a private meeting during the event.

Register for tcworld on the tekom website.

Christine Cuellar
May 16, 2023
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Podcast Podcast transcript

Balancing CMS and CCMS implementation (podcast, part 2)

In episode 143 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar are back discussing the common tripping points companies stumble over while implementing their content management system (CMS) and their component content management system (CCMS). This is part two of a two-part podcast.

“If you’ve got people working in a web CMS and you’ve got people working in a CCMS, and they’ve always worked separately, and then suddenly you ask them to come together and collaborate and maybe have one group or the other choose a new tool so that they can share content, but they’ve never had that process of working together, there’s going to have to be not just a tool solution to get them working together, but a people solution and a whole different mindset in the way that they work together.”

— Gretyl Kinsey

Christine Cuellar
May 8, 2023
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Content operations Podcast Podcast transcript Tools XML

Balancing CMS and CCMS implementation (podcast, part 1)

In episode 142 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar discuss balancing the implementation of a content management system (CMS), and component content management system (CCMS). This is part one of a two-part podcast.

“When you have two types of content produced by your organization and different groups in charge of that, and maybe they’re in two different systems, that it’s really important to get those groups working together so that they can understand that those priorities don’t need to be competing, they just need to be balanced.”

— Gretyl Kinsey

Christine Cuellar
April 24, 2023
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News Podcast Podcast transcript

Éric Bergeron explains the MadCap acquisition of IXIASOFT (podcast)

In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT.

“The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really excellent job with their marketing, and much of their marketing has been based on the concept that DITA is not something that you need. Flare is happy and easy and safe and wonderful, and DITA is none of those things. So, when you say this is a bit of an odd combination, I think everybody’s looking at, ‘Well, wait a minute, there’s been a lot of DITA bashing over the past 10 years or so.’ What do you do with that?”

—Sarah O’Keefe

Sarah O'Keefe
March 27, 2023
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Podcast Podcast transcript

Why information architecture matters (podcast)

In episode 138 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar talk about a common content strategy trap: what happens when information architecture (IA) is missing, and why you need IA.

“Without IA, you can’t get the most value out of your content. When we think about things like the time it takes to create your content, or getting benefits out of it like reuse, saving money on your translation costs, saving time to market on your translation, all of these things really make your content work for your organization. If you don’t have solid IA in place, it’s going to be really hard to do those things and truly get that value out of your content.”

Christine Cuellar
March 6, 2023
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