In episode 75 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about how content reuse can help you save on your localization costs.
“The savings you get from a reduced word count is all fine and good, but the translation is only as good as the quality of the translation itself.”
—Bill Swallow
LavaCon UX 2020 is a virtual content strategy conference with a New Orleans flair. Scriptorium is sponsoring and presenting at the conference. Bill Swallow will present Smart content in weird places. Gretyl Kinsey will be presenting a case study, A match made in DITA, with Karen Brothers of 3M. Presentation times coming soon!
Contact us to schedule a virtual meeting during the conference.
In episode 74 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate continue their discussion about the benefits of establishing a taxonomy.
“Communicate with the stakeholders. Don’t just get their input and then go away. Communicate all along what you’re doing and identify your benefits.”
—Simon Bate
In episode 73 of The Content Strategy Experts Podcast, Gretyl Kinsey and Simon Bate talk about the benefits of establishing a taxonomy.
“Filtering is possible through the use of taxonomies. They have a real world benefit for people looking to find something.”
—Simon Bate
You have your technical content in DITA, and you are reaping the benefits of reuse. Now it’s time to move your training content over, but it’s a little confusing to figure out how to structure your content with DITA Learning and Training elements. How can you best set it up to facilitate reuse with your existing DITA content?
In episode 59 of the Content Strategy Experts Podcast, Alan Pringle and Kaitlyn Heath discuss how you can apply the Learning and Training specialization to your content.
I think the conditional processing is a huge benefit as well. You can have a lot more interactivity built in without that human interference.
— Kaitlyn Heath
In episode 58 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss how to unify content after a merger.
In terms of pushback or in terms of change management, what we have to do is ask, “What does this other team do really well that potentially is going to be asked to change tools? How do you do this well?” And position the change as an opportunity.
— Sarah O’Keefe
The Scriptorium approach to content strategy is based on management consulting principles. First, we identify business goals that are connected to content problems. We then do a needs analysis and gap analysis, and develop requirements. That work provides the foundation for a recommendation. From that recommendation, we build out the solution.
The key to success is the balance between content and strategy. It’s easy to reduce the cost of the content lifecycle if you don’t care about the quality of the content. If you focus only on the quality of the end result and not on the content creation process, you can end up with beautifully crafted content that’s only usable in a single format, that’s impossible to translate, or that takes entirely too long to create.
When you invest in content strategy, you are committing to a major digital transformation effort. The challenges are significant, but so is the opportunity.
Join Gretyl Kinsey of Scriptorium and Mark Gross of DCL on September 18th at 1:00 p.m. ET for their presentation, which is called Rewrite or convert? Preparing your content for automated DITA Conversion. They will discuss key questions you’ll need to answer for a successful DITA conversion. They’ll discuss best practices they’ve seen over the years and also share what not to do before a conversion.
In episode 52 of the Content Strategy Experts podcast, Gretyl Kinsey talks with Mark Gross of DCL about content conversion. They explore some of the use cases they have seen and what partial conversion looks like.
