Skip to main content

Author: Bill Swallow

Podcast transcript

Full transcript of What is content strategy? (podcast)

Bill Swallow:     Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 44, we take a look at several definitions of content strategy. Do they work, and are they accurate? Hey everyone, I’m Bill Swallow. I’m here with Sarah O’Keefe.

Read More
Podcast transcript

Full transcript of LavaCon 2018 recap podcast

Bill Swallow:          Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. Hello, I’m Bill Swallow. For episode 39, we thought we’d try something a little different. We just returned home from LavaCon, and while there, we spoke to attendees and vendors about trends, challenges, and take-aways from the conference. We hope you enjoy this short collection of brief interviews. You may notice that the recording’s a bit noisier than usual, after all, we were at a very busy conference in New Orleans, on Bourbon Street.

Read More
White papers

The DITA business case: Maximizing content value

Coauthored by Sarah O’Keefe and Bill Swallow

Executive summary

Companies require content to support ever-increasing requirements, including:

  • Delivering content in multiple formats
  • Meeting compliance requirements
  • Accelerating time to market
  • Handling content variants
  • Delivering translated content on a limited budget

This white paper describes the business justifications for investing in the Darwin Information Typing Architecture (DITA)—an open source XML standard—as a foundation for content management.

Read More
Podcast transcript

Full transcript of Content strategy pitfalls podcast: migration

Bill Swallow:       Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 33, we continue our occasional series on content strategy pitfalls. Our focus today is content migration. What are some common pitfalls you may encounter during content migration and how might the intrepid content strategists avoid or handle them?

Read More