It’s always dangerous to make predictions, but for 2019, we are defining “smarter content in unexpected places” as our trend in content strategy.
The catalyst is recognition of content value. Once you decide that delivering certain information is valuable, you then start to think about the best ways to create, manage, and deliver that information. How can you maximize its value?
Alan Pringle: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 41 we discuss the stakeholders for content strategy projects. Who are the stakeholders? Why and how should you talk to them?
In episode 41 of the Content Strategy Experts podcast, Alan Pringle, Bill Swallow, and Sarah O’Keefe identify the obvious (and not-so-obvious) stakeholders of content strategy processes: who should have input on a project and why?
In an agile environment, a company develops its products in continuous iterations with incremental deliveries called sprints. This approach allows the company to test the success of each small change to the product and adapt the development process accordingly. So what does that mean for content?
Sarah O’Keefe: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way.
Sarah O’Keefe: Hi, everyone. I’m Sarah O’Keefe. For episode 40, we’re thinking about food. Although, I should clarify that we think about food a lot here at Scriptorium. It’s an important part of our daily life and our holiday potluck is an opportunity to show off our culinary skills in cooking and, I think, most especially eating. So it occurred to me that a great potluck has a lot in common with content strategy, and in this episode, we’re going to talk about our favorite topic, food, and how we can apply a potluck planning, which is hard to say, to content strategy.
In episode 40 of the Content strategy experts podcast, Sarah O’Keefe, Bill Swallow, and Gretyl Kinsey create a food-themed facade for content strategy. Abundant potluck metaphors illustrate some of the most important content strategy decisions.
If you’re transitioning to DITA and have a wide variety of documents, it’s probably best to do a phased rollout. When you move into the second phase of that rollout, however, how can you best leverage the work that’s already been done to smooth the process?
You just completed a content strategy analysis. Your analysis concludes that the Darwin Information Typing Architecture (DITA) XML standard will provide a great framework for your company’s content. You are ready to set up a DITA system, but where do you start? Implementing DITA is not just a matter of picking tools. In fact, software selection is usually the easiest part of a DITA project. This white paper describes best practices for five critical facets of a DITA project.Executive summary
In episode 39 of the Content strategy experts podcast, Bill Swallow briefly interviews attendees and vendors at LavaCon 2018 about trends, challenges, and take-aways from the conference.
Kaitlyn Heath: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 38, we focus on the beginning stages of adapting your content strategy. What are the first steps in analyzing the current methods, what are the primary issues, and what improvements need to be made?
