Scriptorium is hosting a live, interactive question and answer session about the authoring courses on LearningDITA.com! Whether you want to go over a specific exercise or you just need some help getting started, bring your questions and join us for the discussion.
00:03 Gretyl Kinsey: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 14, we discuss the DITA Learning and Training specialization.
In this podcast, Gretyl Kinsey and Simon Bate discuss the DITA Learning and Training specialization. How does this specialization work? What are some ways an organization might benefit from using Learning and Training to structure its educational content? What should you consider before implementing a DITA authoring environment with Learning and Training?
If content is like food, then content strategy is the delivery system, whether a restaurant or a home cook feeding a family. Scriptorium is full of people who like to eat and cook, so food analogies are always popular around here.
We often talk about building content strategies from the ground up: first, coming up with a strategy to address your content problems, and then implementing a solution. But not all implementations happen that way. If you’ve already started implementing a new system, it’s not too late to think about content strategy—in fact, it’s crucial to make sure your new processes will be sustainable.
00:00 Bill: Welcome to The Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 13, we discuss measuring the return on investment in a content strategy implementation. Hi, everybody. This is Bill Swallow, the Director of Operations here at Scriptorium. I am here with Sarah O’Keefe, the founder and CEO.
In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position your company to meet current and future business goals. Like any business strategy, it needs to be measured over time to determine its effectiveness in achieving those goals.
The scope and practice of content strategy is ever-expanding. From marketing to user experience to technical content development, the need for a strategy governing content creation and production grows. With this growth, the definitions of content strategy can vary, but they all recognize that the need for effective and targeted content is critical.
Here in the United States, the summer is now officially over and students are back to school. For many, this means a change in routine and a fresh outlook on the remainder of the year. This is an excellent time to direct that fresh outlook to your content by measuring your content strategy ROI.
00:00 Alan Pringle: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In Episode 12, we discussed the Death of Training. 20 years ago, we offered public and private training classes on a regular basis. Today, most companies will not pay for tools training. Instead, they farm out tasks to expert contractors. Hi, everybody. I’m Alan Pringle. I am Chief Operating Officer at Scriptorium and I’m here with Sarah O’Keefe.
