Here in the United States, the summer is now officially over and students are back to school. For many, this means a change in routine and a fresh outlook on the remainder of the year. This is an excellent time to direct that fresh outlook to your content by measuring your content strategy ROI.
00:00 Alan Pringle: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In Episode 12, we discussed the Death of Training. 20 years ago, we offered public and private training classes on a regular basis. Today, most companies will not pay for tools training. Instead, they farm out tasks to expert contractors. Hi, everybody. I’m Alan Pringle. I am Chief Operating Officer at Scriptorium and I’m here with Sarah O’Keefe.
In this podcast, Alan Pringle and Sarah O’Keefe discuss the shift in training priorities. In the past, companies would train employees to avoid dependence on Evil Outside Contractors. Today, companies don’t want to invest in training their employees (“They might leave!”), so instead they farm out specialized tasks to expert contractors.
00:00 Bill Swallow: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 11, we’ll talk about transitioning from a developed content strategy to implementation of that strategy.
In this podcast, Alan Pringle and Bill Swallow discuss transitioning from a developed content strategy to implementation of that strategy. What’s involved in a content strategy implementation? What should you be mindful of? How should you handle change?
Back in 2013, I used the phrase content velocity in several posts. These posts also had a certain doomsday theme, as I compared the rise of digital workflows in publishing to the comet that wiped out the dinosaurs.
Last year we wrote about content strategy after mergers and acquisitions. While many infrastructure decisions and changes need to be made, change management on the personnel side is critical for success.
Things have changed since we wrote this! Check out new insights from our team in this post.
00:00 Sarah O’Keefe: Welcome to The Content Strategy Experts podcast brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 10, we discuss the client consultant relationship. What does it look like when you bring in a content strategy consultancy like Scriptorium? Hi everybody, I’m Sarah O’Keefe, I’m the principal at Scriptorium, I’m in our podcasting studio in Durham, North Carolina on a sweltering July and I’m virtually at least with Bill Swallow. Bill are you there?
00:35 Bill Swallow: I am here.
In this podcast, Sarah O’Keefe and Bill Swallow discuss the client-consultant relationship. What is it like working with a content strategy consultant? How can consultants help? How deep do such engagements go?
00:03 Gretyl Kinsey: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode nine, we discuss strategies for producing highly designed content.
